OnCue Marketing LLC
- Lisa ThomasSigns company filings · Form 5500 (2025)
How we got $407K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 60 years (since 1966)
From public records and the company's website, not a statement that it's for sale.
What they do
OnCue is a community convenience store chain offering food, drinks, fuel and EV charging, with a rewards app and drink clubs for shoppers. It states it has more than 75 locations and over 1,800 employees.
From the company's website. Industry: Food and Beverage Retailers.
Customers & suppliers
Suppliers & brands
- Phillips 66 · brand it sells or installs
Employees over time
▲ 57% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | Form 5500 | 685 | $181.1M |
| 2021 | Form 5500 | 723 | $191.1M |
| 2022 | Form 5500 | 895 | $236.6M |
| 2023 | Form 5500 | 937 | $247.7M |
| 2024 | Form 5500 | 1,020 | $269.7M |
| 2025 | Form 5500 | 1,077 | $284.7M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| OnCue Marketing LLC this business | $3.0M | — |
| Conoco Stillwater | $5.2M | 0.1 mi |
| 7-Eleven Stillwater | $3.0M | 0.1 mi |
| Phillips 66 Stillwater | $5.2M | 0.1 mi |
| FENTON OFFICE SUPPLY CO Stillwater · 12 employees | $6.8M | 0.1 mi |
| On Cue Express Stillwater | $5.2M | 0.1 mi |
| Cowboy Couture Stillwater | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $407K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $637K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food and Beverage Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.9M |
| EBITDA range | $94K – $265K |
| Industry (NAICS) | Food and Beverage Retailers (445) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“From our humble beginnings as a community convenience store in 1966 to the fast-paced market innovator we are today, surprisingly little has changed in the way we approach business at OnCue.”
Advisors
- AccountingEide Bailly LLPAudits its 401(k) plan (2025 filing)
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About OnCue Marketing LLC
OnCue Marketing LLC is a food and beverage retailers company in Stillwater, Oklahoma, in business since 1966. Its estimated annual revenue is about $3.0M, with roughly $203K of EBITDA. It has about 1,077 employees. Its estimated business value is $407K (likely range $151K–$637K).
Common questions
- Who owns OnCue Marketing LLC?
- The owner of OnCue Marketing LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does OnCue Marketing LLC make?
- SeeBITDA estimates OnCue Marketing LLC's annual revenue at about $3.0M (likely between $1.4M and $3.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is OnCue Marketing LLC worth?
- About $407K, roughly 2× its estimated EBITDA of $203K, typical for a food and beverage retailers company its size. Likely range: $151K–$637K.
- How many employees does OnCue Marketing LLC have?
- About 1,077, from its 2025 retirement-plan filing.
- When was OnCue Marketing LLC founded?
- OnCue Marketing LLC has been in business since 1966.