El Primo Loco
How we got $331K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
El Primo Loco is a Spanish-language restaurant in Oklahoma City serving Pollos Asados al Carbón (charcoal-grilled chicken) in Monterrey style and Hamburguesas al Carbón. It has several locations and a food truck.
From the company's website. Industry: Restaurants.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| El Primo Loco this business | $1.7M | — |
| Subway Oklahoma City | $1.7M | 0.1 mi |
| Speedy Tacos Food Truck Oklahoma City | $1.7M | 0.1 mi |
| Carnitas & Tacos El Tarasco Oklahoma City | $1.7M | 0.1 mi |
| La Oaxaquena Bakery Oklahoma City | $1.7M | 0.1 mi |
| Los Chilaquiles Oklahoma City | $1.7M | 0.1 mi |
| Snow cones and more Oklahoma City | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $331K |
| Multiple for this size and industry | 1.8× |
| Value range | $118K – $518K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $753K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Restaurants and Other Eating Places (7225) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About El Primo Loco
El Primo Loco is a restaurants company in Oklahoma City, Oklahoma, in business since 2016. Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $331K (likely range $118K–$518K).
Common questions
- Who owns El Primo Loco?
- The owner of El Primo Loco isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does El Primo Loco make?
- SeeBITDA estimates El Primo Loco's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is El Primo Loco worth?
- About $331K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.
- When was El Primo Loco founded?
- El Primo Loco has been in business since 2016.