The Petal Post
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Petal Post is a florist in Fairview, OK, offering flower arrangements, plants, gifts and merchandise for customers in Northwest Oklahoma, including flower delivery and a monthly flower membership.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Petal Post this business | $2.1M | — |
| OOTSIE'S BLOSSOMS & BOUTIQUE Fairview · 1 employees | $345K | 0.0 mi |
| Robison Auction & Real Estate Fairview | $2.1M | 0.0 mi |
| Wiggins Auctioneers - Branch Office Fairview | $2.1M | 0.0 mi |
| Dollar General Fairview | $1.5M | 0.1 mi |
| Fairview Gun and Pawn LLC Fairview | $2.1M | 0.2 mi |
| Intoxalock Ignition Interlock Fairview | $2.1M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $626K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Shawn and his wife, Michelle, are excited to continue honoring the store's decades-long roots while bringing fresh energy to the brand.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Petal Post
The Petal Post is a retail trade company in Fairview, Oklahoma, in business since 2025. It is owned by Shawn Houk. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$626K).
Common questions
- Who owns The Petal Post?
- The Petal Post is owned by Shawn Houk, according to public sources such as the company's website or filings.
- How much revenue does The Petal Post make?
- SeeBITDA estimates The Petal Post's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Petal Post worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$626K.
- When was The Petal Post founded?
- The Petal Post has been in business since 2025.