U Cross Arena
How we got $431K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
From public records and the company's website, not a statement that it's for sale.
What they do
U-Cross Arena in Coleman, OK is an arena available to rent for ropings, ranch rodeos, barrel races, horse shows and playdays. It is also home to the Elite Roping Association, which has an ERA merchandise store.
From the company's website. Industry: Other Amusement and Recreation Industries.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- SHERRILL LIVESTOCK INC. · Mcalester, 58 mi · $13.1M
- ROBINSON BROS PORK, LLC · Holdenville, 58 mi · $12.6M
- T-MAC FARMS FAMILY LIMITED PARTNERSHIP · Wayne, 65 mi · $9.9M
- MORTON CATTLE COMPANY, LLC · Stratford, 51 mi · $8.4M
- MORTON FARMS LLC · Stratford, 51 mi · $8.4M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| U Cross Arena this business | $793K | — |
| Mark's Lake Texoma Fishing Guide Service Coleman | $793K | 1.5 mi |
| MICHAEL HARRELL JR Kenefic · 1 employees | $264K | 4.7 mi |
| DAIRY LANE PROPERTIES, LLC Tishomingo · 1 employees | $259K | 11.0 mi |
| CFusa Durant | $793K | 11.5 mi |
| Blue River Public Fishing Tishomingo | $793K | 12.0 mi |
| Blue River Public Fishing & Hunting Area Tishomingo | $793K | 12.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $431K |
| Multiple for this size and industry | 2.3× |
| Value range | $108K – $787K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Amusement and Recreation Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $248K – $1.2M |
| EBITDA range | $58K – $285K |
| Industry (NAICS) | Other Amusement and Recreation Industries (7139) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About U Cross Arena
U Cross Arena is an other amusement and recreation industries company in Coleman, Oklahoma, in business since 2009. Its estimated annual revenue is about $793K, with roughly $187K of EBITDA. Its estimated business value is $431K (likely range $108K–$787K).
Common questions
- Who owns U Cross Arena?
- The owner of U Cross Arena isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does U Cross Arena make?
- SeeBITDA estimates U Cross Arena's annual revenue at about $793K (likely between $248K and $1.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is U Cross Arena worth?
- About $431K, roughly 2.3× its estimated EBITDA of $187K, typical for a other amusement and recreation industries company its size. Likely range: $108K–$787K.
- When was U Cross Arena founded?
- U Cross Arena has been in business since 2009.