SeeBITDAOklahoma

Astronomics

Retail Trade
  • 680 24th Ave SW, Norman, OK
  • Since 1979
Estimated valueLow confidence
$222K
$56Klikely range$396K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$1.5M
a year
Profit (EBITDA)
$111K
7% of revenue
Employees
—
not reported
Fred Bieler
Founder · source
High sell likelihood

How we got $222K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$1.5M
Revenue$1.5M
× 7% profit margin$111K
× 2 sale multiple = value$222K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale High sell likelihood

  • In business 47 years (since 1979)
  • Founder still runs it after 47 years
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Astronomics is a telescope and astronomy equipment retailer based in Norman, Oklahoma, selling to astronomers from first-time buyers to experienced observers and astrophotographers. It says it has been helping astronomers since 1979.

Products & services
TelescopesEyepieces & BarlowsFilters & Filter WheelsMountsAstrophotographyBinoculars & Spotting ScopesTelescope AccessoriesGift CardsSmart TelescopesDobsoniansSolar Telescopes
Markets served
astronomersastrophotographers

From the company's website. Industry: Retail Trade.

Customers & suppliers

Suppliers & brands

  • Celestron · brand it sells or installs
  • Skywatcher · brand it sells or installs
  • Explore Scientific · brand it sells or installs
  • Astro-Tech · brand it sells or installs
  • ZWO · brand it sells or installs
  • Sky Rover · brand it sells or installs
  • Spectrum Optics · brand it sells or installs
  • DWARFLAB · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Astronomics
this business
$1.5M$111K—
AD-LIBS ADVERTISING INC.
Norman · 5 employees
$1.9M$154K0.0 mi
TY-LIND AUTO PARTS LLC
Norman · 13 employees
$4.3M$214K0.1 mi
QUENN OF HEARTS COSTUMES, LLC
Norman · 5 employees
$1.2M$130K0.2 mi
The Strop Shoppe, Llc
Norman
$4.6M$349K0.2 mi
OnCue
Norman
$3.0M$203K0.3 mi
Oncue 138
Norman
$3.0M$203K0.3 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$222K
Multiple for this size and industry2×
Value range$56K – $396K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.

Revenue range$485K – $2.3M
EBITDA range$35K – $165K
Industry (NAICS)Retail Trade (443)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

Founded 1979 by Fred Bieler
“For more than four decades, Astronomics has helped hundreds of thousands of astronomers explore the universe—from someone choosing a first telescope to experienced observers and astrophotographers building the system they’ve always wanted.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Astronomics

Astronomics is a retail trade company in Norman, Oklahoma, in business since 1979. It is owned by Fred Bieler (Founder). Its estimated annual revenue is about $1.5M, with roughly $111K of EBITDA. Its estimated business value is $222K (likely range $56K–$396K).

Common questions

Who owns Astronomics?
Astronomics is owned by Fred Bieler (Founder), according to public sources such as the company's website or filings.
How much revenue does Astronomics make?
SeeBITDA estimates Astronomics's annual revenue at about $1.5M (likely between $485K and $2.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Astronomics worth?
About $222K, roughly 2× its estimated EBITDA of $111K, typical for a retail trade company its size. Likely range: $56K–$396K.
When was Astronomics founded?
Astronomics has been in business since 1979.
Is Astronomics for sale?
There's no public listing, but it shows signs that often come before a sale: in business 47 years (since 1979); founder still runs it after 47 years; no family successor named on its website.