SeeBITDAOklahoma

Natural Okie Baby

Retail Trade
  • 2001 S Broadway St, Moore, OK
  • Since 2016
Estimated valueLow confidence
$357K
$110Klikely range$558K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$179K
11% of revenue
Employees
—
not reported
Owner not found yet
We haven't found the owner in public records

How we got $357K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$1.7M
Revenue$1.7M
× 11% profit margin$179K
× 2 sale multiple = value$357K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner not found

What they do

Natural Okie Baby was a cloth diapering business in Oklahoma that officially closed and ceased operations as of December 15, 2024.

Products & services
cloth diapering
Service area
Oklahoma

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Natural Okie Baby
this business
$1.7M$179K—
Okie Bro & Co.
Moore
$1.7M$179K0.0 mi
The Leopard Okie
Moore
$1.7M$179K0.0 mi
Prairie Spirit Trading Post
Moore
$1.7M$179K0.0 mi
Adeline's
Moore
$1.7M$179K0.0 mi
Mum'Kins & Moore
Moore
$4.2M$498K0.0 mi
Mrs. Nell's Boutique
Moore
$1.7M$179K0.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$357K
Multiple for this size and industry2×
Value range$110K – $558K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$655K – $2.2M
EBITDA range$69K – $232K
Industry (NAICS)Retail Trade (448)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

Founded 2016
“We started this venture in the summer of 2016 with the initial vision of helping to bring cloth diapering into the mainstream within the state of Oklahoma.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Natural Okie Baby

Natural Okie Baby is a retail trade company in Moore, Oklahoma, in business since 2016. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).

Common questions

Who owns Natural Okie Baby?
The owner of Natural Okie Baby isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Natural Okie Baby make?
SeeBITDA estimates Natural Okie Baby's annual revenue at about $1.7M (likely between $655K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Natural Okie Baby worth?
About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
When was Natural Okie Baby founded?
Natural Okie Baby has been in business since 2016.