rue21
How we got $210K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 27 years (since 1999)
From public records and the company's website, not a statement that it's for sale.
What they do
rue21 is a retailer whose website promotes its Lookbook, store locator, and a newsletter for exclusive offers, with social media links for Instagram and TikTok.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| rue21 this business | $999K | — |
| Victoria's Secret & PINK Oklahoma City | $999K | 0.0 mi |
| Journeys Oklahoma City | $999K | 0.1 mi |
| Footaction USA Oklahoma City | $999K | 0.1 mi |
| Gatsby Girl Boutique & Curiosities Oklahoma City | $999K | 0.1 mi |
| 6th District Okc Oklahoma City | $999K | 0.2 mi |
| A Little Hippie Shop Oklahoma City | $999K | 0.4 mi |
The full calculation
| Estimated value = EBITDA × typical sale multiple | $210K |
| Multiple for this size and industry | 2× |
| Value range | $84K – $426K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $501K – $1.7M |
| EBITDA range | $53K – $178K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About rue21
rue21 is a retail trade company in Oklahoma City, Oklahoma, in business since 1999. Its estimated annual revenue is about $999K, with roughly $105K of EBITDA. Its estimated business value is $210K (likely range $84K–$426K).
Common questions
- Who owns rue21?
- The owner of rue21 isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does rue21 make?
- SeeBITDA estimates rue21's annual revenue at about $999K (likely between $501K and $1.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is rue21 worth?
- About $210K, roughly 2× its estimated EBITDA of $105K, typical for a retail trade company its size. Likely range: $84K–$426K.
- When was rue21 founded?
- rue21 has been in business since 1999.