SeeBITDAOklahoma
  • 126 Harrison Ave, Oklahoma City, OK
  • Since 1979
Estimated valueLow confidence
$1.1M
$411Klikely range$1.7M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$806K
a year
Profit (EBITDA)
$310K
38% of revenue
Employees
—
not reported
Steve Simmons
President · source
Likely to sell

How we got $1.1M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical insurance agencies business in Oklahoma$806K
Revenue$806K
× 38% profit margin$310K
× 3.6 sale multiple = value$1.1M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 47 years (since 1979)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

PLICO is a local Oklahoma medical professional liability insurer, formed in 1979 by physicians, that provides coverage and risk management for physicians and hospitals in Oklahoma.

Products & services
Medical Professional LiabilityHospital LiabilityRisk ManagementPremium CreditOnline CMEClaimsLitigation Literacy ProgramOklahoma Physician Wellness Program
Markets served
Physicians/SurgeonsHospitals/Facilitieshealthcare providersindependent physicianself insured hospital systemancillary providers
Service area
Oklahoma

From the company's website. Industry: Insurance agencies.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Doctors & clinics

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Plico
this business
$806K$310K—
Stewart Abstract & Title Of Oklahoma
Oklahoma City
$806K$310K0.3 mi
JEREMY HENLEY INSURANCE AGENCY INC
Oklahoma City · 4 employees
$836K$274K0.3 mi
The Baldwin Group (formerly Insurance Risk Partners)
Oklahoma City
$806K$310K0.3 mi
Farmers Insurance Group Of Companies
Oklahoma City
$2.4M$717K0.3 mi
BROWN & NUTT INSURANCE AGENCY, INC.
Oklahoma City · 2 employees
$445K$171K0.3 mi
Kings Premium Service
Oklahoma City
$806K$310K0.4 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.1M
Multiple for this size and industry3.6×
Value range$411K – $1.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.

Revenue range$371K – $1.0M
EBITDA range$143K – $387K
Industry (NAICS)Agencies, brokerages, and other insurance related activities (5242)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

Founded 1979
“In 1979, physicians across the state of Oklahoma pulled together in a time of need to form a company to help support and protect physicians.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Plico

Plico is an insurance agencies company in Oklahoma City, Oklahoma, in business since 1979. It is owned by Steve Simmons (President). Its estimated annual revenue is about $806K, with roughly $310K of EBITDA. Its estimated business value is $1.1M (likely range $411K–$1.7M).

Common questions

Who owns Plico?
Plico is owned by Steve Simmons (President), according to public sources such as the company's website or filings.
How much revenue does Plico make?
SeeBITDA estimates Plico's annual revenue at about $806K (likely between $371K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Plico worth?
About $1.1M, roughly 3.6× its estimated EBITDA of $310K, typical for a insurance agencies company its size. Likely range: $411K–$1.7M.
When was Plico founded?
Plico has been in business since 1979.
Is Plico for sale?
There's no public listing, but it shows signs that often come before a sale: in business 47 years (since 1979); no family successor named on its website.