Billingsley Ford of Lawton
How we got $15.0M
Based on 98 employees on its 2025 401(k) filing.
What we know
Signs of a sale Unlikely to sell soon
- In business 22 years (since 2004)
From public records and the company's website, not a statement that it's for sale.
Customers & suppliers
Customers
- U.S. Fish and Wildlife Service · federal contracts $50K
- Federal Acquisition Service · federal contracts $31K
Estimated value over time
▲ 15% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 8% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | Form 5500 | 106 | $103.4M |
| 2021 | Form 5500 | 106 | $103.4M |
| 2022 | Form 5500 | 95 | $92.7M |
| 2023 | Form 5500 | 91 | $88.8M |
| 2024 | Form 5500 | 99 | $96.6M |
| 2025 | Form 5500 | 98 | $95.6M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Billingsley Ford of Lawton this business | $95.5M | — |
| ORR MOTORS OF GREENVILLE, INC Lawton · 56 employees | $47.4M | 0.3 mi |
| SouthWest Toyota Service Lawton | $9.1M | 0.4 mi |
| BILLINGSLEY HYUNDAI OF LAWTON, LLC Lawton · 15 employees | $15.3M | 0.5 mi |
| CLASSIC C. LAWTON, LLC Lawton · 70 employees | $58.9M | 0.7 mi |
| ALTITUDE LAWTON M, LLC Lawton · 14 employees | $11.1M | 1.6 mi |
| SouthWest Mazda Lawton | $9.1M | 1.6 mi |
The full calculation
Brought up to date: prices are 10% higher than in the benchmark's year, both included above.
| Estimated value = EBITDA × typical sale multiple | $15.0M |
| Multiple for this size and industry | 4.4× |
| Value range | $9.6M – $27.1M |
| Employees in its retirement plan (2025 Form 5500) | 98 |
| Industry revenue per employee | $975K |
| Revenue = employees × revenue per employee | $95.5M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $3.4M |
Uses the newest headcount we have: participants in the company's retirement plan from its Form 5500 filing with the Department of Labor. Plans can leave out part-timers and new hires, so the range leans higher than the estimate.
| Revenue range | $76.4M – $143.2M |
| EBITDA range | $2.7M – $5.1M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Billingsley Ford of Lawton
Billingsley Ford of Lawton is a car dealers company in Lawton, Oklahoma, in business since 2004. It is owned by Craig Billingsley (President). Its estimated annual revenue is about $95.5M, with roughly $3.4M of EBITDA. It has about 98 employees. Its estimated business value is $15.0M (likely range $9.6M–$27.1M).
Common questions
- Who owns Billingsley Ford of Lawton?
- Billingsley Ford of Lawton is owned by Craig Billingsley (President), according to public sources such as the company's website or filings.
- How much revenue does Billingsley Ford of Lawton make?
- SeeBITDA estimates Billingsley Ford of Lawton's annual revenue at about $95.5M (likely between $76.4M and $143.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Billingsley Ford of Lawton worth?
- About $15.0M, roughly 4.4× its estimated EBITDA of $3.4M, typical for a car dealers company its size. Likely range: $9.6M–$27.1M.
- How many employees does Billingsley Ford of Lawton have?
- About 98, from its 2025 retirement-plan filing.
- When was Billingsley Ford of Lawton founded?
- Billingsley Ford of Lawton has been in business since 2004.