Goodwill
How we got $380K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 90 years (since 1936)
From public records and the company's website, not a statement that it's for sale.
What they do
Goodwill Central Oklahoma is a nonprofit that helps Oklahomans overcome challenges to employment through free career services, job training, and donation-funded stores, and it also offers commercial cleaning and outsourced services to businesses.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- CARS (Charitable Adult Rides & Services) · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Goodwill this business | $2.1M | — |
| Ollie's Bargain Outlet Norman | $1.5M | 0.2 mi |
| Trendy Thrift Norman | $2.1M | 0.3 mi |
| Dollar General Norman | $1.5M | 0.3 mi |
| Antique Paradise Norman | $2.1M | 0.3 mi |
| Wolfe Vapor Norman Norman | $2.1M | 0.3 mi |
| Goodwill Norman | $2.1M | 0.4 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $380K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $625K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Goodwill was founded in Oklahoma City in 1936 through the advocacy of journalist Edith Johnson.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Goodwill
Goodwill is a retail trade company in Norman, Oklahoma, in business since 1936. It is owned by Will Lufburrow (President). Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $380K (likely range $119K–$625K).
Common questions
- Who owns Goodwill?
- Goodwill is owned by Will Lufburrow (President), according to public sources such as the company's website or filings.
- How much revenue does Goodwill make?
- SeeBITDA estimates Goodwill's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Goodwill worth?
- About $380K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
- When was Goodwill founded?
- Goodwill has been in business since 1936.