For Keeps
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Rooted and Woven is an online store selling customizable jewelry, clothing and hats, operated by For Keeps LLC (Norman, OK). The pages shown are mostly store navigation and policy text, with little detail on its customers.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| For Keeps this business | $1.7M | — |
| NAPA Auto Parts Norman | $2.3M | 0.1 mi |
| Sinclair Norman | $5.2M | 0.1 mi |
| Infini Tint Norman | $2.3M | 0.1 mi |
| Velocity Motors Norman | $22.5M | 0.1 mi |
| Boxdrop Norman, Llc Norman | $4.0M | 0.1 mi |
| NATIVE DISTRIBUTING LLC Norman · 32 employees | $13.2M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $233K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Founded as For Keeps in 2018 in Norman, Oklahoma, by Lindsey and Cory Kunz, our company began with a simple $300 investment and a dream to redefine direct sales.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About For Keeps
For Keeps is a retail trade company in Norman, Oklahoma, in business since 2018. It is owned by Lindsey and Cory Kunz (Founder). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns For Keeps?
- For Keeps is owned by Lindsey and Cory Kunz (Founder), according to public sources such as the company's website or filings.
- How much revenue does For Keeps make?
- SeeBITDA estimates For Keeps's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is For Keeps worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was For Keeps founded?
- For Keeps has been in business since 2018.