SeeBITDAOklahoma

It's All About Moi

Retail Trade
  • 209 W Main St, Weatherford, OK
  • Since 2014
  • NAICS 448
Estimated valueLow confidence
$357K
$110Klikely range$558K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$179K
11% of revenue
Employees
—
not reported
Owner not found yet
We haven't found the owner in public records

How we got $357K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$1.7M
Revenue$1.7M
× 11% profit margin$179K
× 2 sale multiple = value$357K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner not found

What they do

It's All About Moi is an online clothing shop run by WCIWT, LLC, selling women's tops, dresses, and other apparel, with product pages showing prices and sizes.

Products & services
Dresses, Rompers, & JumpsuitsShort SleeveGraphic TeesLong SleeveCollegiate + Team PrideCrops & BodysuitsSleevelessPantsSkirtsShortsLoungewearShoes

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
It's All About Moi
this business
$1.7M$179K—
WCIWT LLC
Weatherford · 4 employees
$1.2M$123K0.0 mi
Ramblin' R Boutique and Beauty
Weatherford
$1.7M$179K0.0 mi
Browns Floor Covering
Weatherford
$4.2M$498K0.0 mi
The Sassy Sister Boutique
Weatherford
$1.7M$179K0.0 mi
THE KLOSET CORPORATION
Weatherford · 9 employees
$2.9M$276K0.0 mi
Opt.24 Eyewear
Weatherford
$1.7M$179K0.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$357K
Multiple for this size and industry2×
Value range$110K – $558K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$656K – $2.2M
EBITDA range$69K – $232K
Industry (NAICS)Retail Trade (448)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

“My dream all started with $50 and some crafting.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About It's All About Moi

It's All About Moi is a retail trade company in Weatherford, Oklahoma, in business since 2014. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).

Common questions

Who owns It's All About Moi?
The owner of It's All About Moi isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does It's All About Moi make?
SeeBITDA estimates It's All About Moi's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is It's All About Moi worth?
About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
When was It's All About Moi founded?
It's All About Moi has been in business since 2014.