Vera Bradley Outlet
How we got $776K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 44 years (since 1982)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Vera Bradley is a brand selling stylish bags and accessories for women, including bags, backpacks, travel items, accessories, home goods and apparel. The pages shown are the brand's own e-commerce site and do not describe an Oklahoma City outlet location.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Vera Bradley Outlet this business | $3.4M | — |
| Clarks Bostonian Outlet Oklahoma City | $1.7M | 0.0 mi |
| Kicklahoma West OKC Sneaker & Apparel Boutique Oklahoma City | $4.1M | 0.0 mi |
| Cole Haan Oklahoma City | $1.7M | 0.0 mi |
| Old Navy Outlet Oklahoma City | $3.4M | 0.0 mi |
| Jones New York Outlet Oklahoma City | $1.7M | 0.0 mi |
| Brooks Brothers Factory Outlet Oklahoma City | $1.7M | 0.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $776K |
| Multiple for this size and industry | 2.4× |
| Value range | $239K – $1.2M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (10%). Treat these as a rough guide.
| Revenue range | $1.3M – $4.4M |
| EBITDA range | $125K – $421K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Our founders saw a world of travel that felt purely practical, and imagined something more expressive, more personal, more joyful.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
2 locations
| 7650 W Reno Ave | Oklahoma City | This listing |
| 801 E Outlet Dr | Jenks | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Vera Bradley Outlet
Vera Bradley Outlet is a retail trade company in Oklahoma City, Oklahoma, in business since 1982. It is owned by Barbara Bradley Baekgaard (Co-founder). Its estimated annual revenue is about $3.4M, with roughly $323K of EBITDA. Its estimated business value is $776K (likely range $239K–$1.2M). It has 2 locations.
Common questions
- Who owns Vera Bradley Outlet?
- Vera Bradley Outlet is owned by Barbara Bradley Baekgaard (Co-founder), according to public sources such as the company's website or filings.
- How much revenue does Vera Bradley Outlet make?
- SeeBITDA estimates Vera Bradley Outlet's annual revenue at about $3.4M (likely between $1.3M and $4.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Vera Bradley Outlet worth?
- About $776K, roughly 2.4× its estimated EBITDA of $323K, typical for a retail trade company its size. Likely range: $239K–$1.2M.
- When was Vera Bradley Outlet founded?
- Vera Bradley Outlet has been in business since 1982.
- Is Vera Bradley Outlet for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 44 years (since 1982); no family successor named on its website.