Oodelah: A Self Care Space Ft. Massage, Skincare & More
How we got $212K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Oodelah is an inclusive spa in Norman, OK offering massage and skincare, including Ashiatsu, EDS/HSD-informed care, and personalized facials.
From the company's website. Industry: Hair & beauty salons.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Oodelah: A Self Care Space Ft. Massage, Skincare & More this business | $440K | — |
| Clementine Hair Lounge Norman | $440K | 0.1 mi |
| SALON LIFE HQ Norman · 18 employees | $1.7M | 0.1 mi |
| Shapers Hair Studio Norman | $440K | 0.1 mi |
| Bientresse Hair Studio Oklahoma City | $440K | 0.1 mi |
| TOP NAILS KATIE LLC Norman · 3 employees | $701K | 0.2 mi |
| Styled by Rebekah Norman | $440K | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $212K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Oodelah: A Self Care Space Ft. Massage, Skincare & More
Oodelah: A Self Care Space Ft. Massage, Skincare & More is a hair & beauty salons company in Norman, Oklahoma, in business since 2020. It is owned by Caelie Winchester (Co-Owner). Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $212K (likely range $62K–$398K).
Common questions
- Who owns Oodelah: A Self Care Space Ft. Massage, Skincare & More?
- Oodelah: A Self Care Space Ft. Massage, Skincare & More is owned by Caelie Winchester (Co-Owner), according to public sources such as the company's website or filings.
- How much revenue does Oodelah: A Self Care Space Ft. Massage, Skincare & More make?
- SeeBITDA estimates Oodelah: A Self Care Space Ft. Massage, Skincare & More's annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Oodelah: A Self Care Space Ft. Massage, Skincare & More worth?
- About $212K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was Oodelah: A Self Care Space Ft. Massage, Skincare & More founded?
- Oodelah: A Self Care Space Ft. Massage, Skincare & More has been in business since 2020.