Winn-Dixie
How we got $406K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 101 years (since 1925)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Winn-Dixie is a grocery store chain offering groceries, weekly deals, digital coupons, recipes and rewards through its website and mobile app. Its own store brands and brands like Chek, Fisherman's Wharf, Lip Lickin' Chicken, Hickory Sweet and Whiskers and Tails are sold under the Southeastern Grocer (SEG) brand umbrella.
From the company's website. Industry: Food and Beverage Retailers.
Customers & suppliers
Suppliers & brands
- Southeastern Grocer (SEG) · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Winn-Dixie this business | $3.0M | — |
| Murphy USA Hugo | $5.2M | 0.0 mi |
| John Deere Hugo | $22.7M | 0.1 mi |
| Save A Lot Hugo | $3.0M | 0.2 mi |
| Hibbett Sports Hugo | $1.7M | 0.2 mi |
| Natural Alternatives-Hugo Hugo | $4.6M | 0.3 mi |
| Pruett's Food Hugo | $3.0M | 0.4 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $406K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $637K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food and Beverage Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.9M |
| EBITDA range | $94K – $265K |
| Industry (NAICS) | Food and Beverage Retailers (445) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Founded in 1925, Winn-Dixie is a trusted neighborhood grocer serving communities across Florida and southern Georgia.”
Leadership
- SSShawn SloanChief of Store Operations · Company website · source
- BRBrooke RiceChief Merchandising Officer · Company website · source
- GJGreg JacksonChief Marketing Officer · Company website · source
- JRJayson RoyChief Financial Officer · Company website · source
- JSJennifer ShortChief People Officer · Company website · source
- TRTodd RenaudChief Information Officer · Company website · source
- ZBZack BinghamChief of Staff · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Winn-Dixie
Winn-Dixie is a food and beverage retailers company in Hugo, Oklahoma, in business since 1925. It is owned by Raymond Rhee (Chief Executive Officer). Its estimated annual revenue is about $3.0M, with roughly $203K of EBITDA. Its estimated business value is $406K (likely range $151K–$637K).
Common questions
- Who owns Winn-Dixie?
- Winn-Dixie is owned by Raymond Rhee (Chief Executive Officer), according to public sources such as the company's website or filings.
- How much revenue does Winn-Dixie make?
- SeeBITDA estimates Winn-Dixie's annual revenue at about $3.0M (likely between $1.4M and $3.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Winn-Dixie worth?
- About $406K, roughly 2× its estimated EBITDA of $203K, typical for a food and beverage retailers company its size. Likely range: $151K–$637K.
- When was Winn-Dixie founded?
- Winn-Dixie has been in business since 1925.
- Is Winn-Dixie for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 101 years (since 1925); no family successor named on its website.