Prairie Land Ranch
How we got $2.5M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 22 years (since 2004)
From public records and the company's website, not a statement that it's for sale.
What they do
Bill & Clara's is a ranch-style bed and breakfast in a private 1950s brick home in the country just south of El Reno, Oklahoma. It is owned and operated by Jimmy and Betty Johnston.
From the company's website. Industry: Hotels & motels.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Prairie Land Ranch this business | $1.9M | — |
| PLAZA HOTELS, LLC El Reno · 11 employees | $1.7M | 1.2 mi |
| EL RENO HOSPITALITY INC El Reno · 9 employees | $1.9M | 1.6 mi |
| PRANAV HOSPITALITY LLC El Reno · 5 employees | $748K | 1.7 mi |
| Regency Inn El Reno | $1.9M | 1.7 mi |
| Quality Inn El Reno | $1.9M | 1.8 mi |
| PATEL HOSPITALITY LLC El Reno · 20 employees | $2.9M | 1.9 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.5M |
| Multiple for this size and industry | 4.9× |
| Value range | $808K – $3.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Traveler Accommodation businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (28%). Treat these as a rough guide.
| Revenue range | $749K – $2.4M |
| EBITDA range | $206K – $651K |
| Industry (NAICS) | Traveler Accommodation (7211) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Prairie Land Ranch
Prairie Land Ranch is a hotels & motels company in El Reno, Oklahoma, in business since 2004. It is owned by Jimmy and Betty Johnston. Its estimated annual revenue is about $1.9M, with roughly $510K of EBITDA. Its estimated business value is $2.5M (likely range $808K–$3.8M).
Common questions
- Who owns Prairie Land Ranch?
- Prairie Land Ranch is owned by Jimmy and Betty Johnston, according to public sources such as the company's website or filings.
- How much revenue does Prairie Land Ranch make?
- SeeBITDA estimates Prairie Land Ranch's annual revenue at about $1.9M (likely between $749K and $2.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Prairie Land Ranch worth?
- About $2.5M, roughly 4.9× its estimated EBITDA of $510K, typical for a hotels & motels company its size. Likely range: $808K–$3.8M.
- When was Prairie Land Ranch founded?
- Prairie Land Ranch has been in business since 2004.