The Rustic Shed
How we got $374K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 26 years (since 2000)
- Founder still runs it after 26 years
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
The Rustic Shed is a store in Guthrie, Oklahoma that hunts for unusual, one-off, and unlikely items, and sells furniture to decorate homes. It has locations at Treasures And Books and Recollections Antique Mall, with a planned Country Store.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Rustic Shed this business | $2.1M | — |
| First Capital Games & Collectibles Guthrie | $2.0M | 0.0 mi |
| Cottage Floral Guthrie | $2.1M | 0.0 mi |
| A Novel Idea Bookshop Guthrie | $2.0M | 0.0 mi |
| Above the Rest Guthrie | $2.1M | 0.0 mi |
| Magnolia Antique Mall Guthrie | $2.1M | 0.0 mi |
| The Painted Mushroom Guthrie | $2.0M | 0.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $374K |
| Multiple for this size and industry | 2× |
| Value range | $117K – $613K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $811K – $2.8M |
| EBITDA range | $73K – $255K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Rustic Shed
The Rustic Shed is a family-owned retail trade company in Guthrie, Oklahoma, in business since 2000. It is owned by Pete Varselona (Founder). Its estimated annual revenue is about $2.1M, with roughly $187K of EBITDA. Its estimated business value is $374K (likely range $117K–$613K).
Common questions
- Who owns The Rustic Shed?
- The Rustic Shed is owned by Pete Varselona (Founder), according to public sources such as the company's website or filings.
- How much revenue does The Rustic Shed make?
- SeeBITDA estimates The Rustic Shed's annual revenue at about $2.1M (likely between $811K and $2.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Rustic Shed worth?
- About $374K, roughly 2× its estimated EBITDA of $187K, typical for a retail trade company its size. Likely range: $117K–$613K.
- When was The Rustic Shed founded?
- The Rustic Shed has been in business since 2000.
- Is The Rustic Shed for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 26 years (since 2000); founder still runs it after 26 years; no family successor named on its website.