Celeste Looney Insurance
How we got $1.1M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 79 years (since 1947)
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Celeste Looney Insurance this business | $806K | — |
| BRYANT, INC Tahlequah · 10 employees | $1.6M | 0.0 mi |
| Shelter Insurance Tahlequah | $806K | 0.1 mi |
| Brown Insurance Agency Tahlequah | $806K | 0.2 mi |
| National Indian Women Health Resource Center Tahlequah | $874K | 0.2 mi |
| INSURANCE PROFESSIONALS OF OKLAHOMA, LLC Tahlequah · 5 employees | $1.8M | 0.2 mi |
| Donald Joe Brown - 1070 S Muskogee Ave Tahlequah | $806K | 0.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.1M |
| Multiple for this size and industry | 3.6× |
| Value range | $411K – $1.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.
| Revenue range | $371K – $1.0M |
| EBITDA range | $143K – $387K |
| Industry (NAICS) | Agencies, brokerages, and other insurance related activities (5242) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“One conversation sparked a family business that has served Oklahoma families for almost 80 years.”
Leadership
- MBMartha BryantFamily member who carried the business forward after 1999 · Company website · source
- BPBrandi PilcherFamily member who joined the agency in 2009 · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Celeste Looney Insurance
Celeste Looney Insurance is a family-owned insurance agencies company in Tahlequah, Oklahoma, in business since 1947. Its estimated annual revenue is about $806K, with roughly $310K of EBITDA. Its estimated business value is $1.1M (likely range $411K–$1.7M).
Common questions
- Who owns Celeste Looney Insurance?
- The owner of Celeste Looney Insurance isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Celeste Looney Insurance make?
- SeeBITDA estimates Celeste Looney Insurance's annual revenue at about $806K (likely between $371K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Celeste Looney Insurance worth?
- About $1.1M, roughly 3.6× its estimated EBITDA of $310K, typical for a insurance agencies company its size. Likely range: $411K–$1.7M.
- When was Celeste Looney Insurance founded?
- Celeste Looney Insurance has been in business since 1947.