Dick Story Optical
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 20 years (since 2006)
- Founder still runs it after 20 years
From public records and the company's website, not a statement that it's for sale.
What they do
Dick Story Optical is an Oklahoma City eyewear shop that carries high fashion and high-quality eyewear from designers and works one-on-one with customers on fit and prescription needs.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Brunello Cucinelli · brand it sells or installs
- Anne & Valentin · brand it sells or installs
- Say-Oh! · brand it sells or installs
- Lindberg · brand it sells or installs
- Theo · brand it sells or installs
- Oliver Peoples · brand it sells or installs
- Alain Mikli · brand it sells or installs
- Robert Marc NYC · brand it sells or installs
- Lunor · brand it sells or installs
- Maui Jim · brand it sells or installs
- CAZAL · brand it sells or installs
- Roger Eyewear · brand it sells or installs
- iGreen · brand it sells or installs
- Jean-François Rey · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Dick Story Optical this business | $1.7M | — |
| WMeMbry Oklahoma City | $1.7M | 0.0 mi |
| RL BRIDAL AND PROM, LLC Oklahoma City · 6 employees | $1.2M | 0.0 mi |
| Judi's Wigs - Oklahoma City Oklahoma City | $4.6M | 0.0 mi |
| Silver Accents Oklahoma City | $1.7M | 0.0 mi |
| Sprint Store Oklahoma City | $1.5M | 0.1 mi |
| The Container Store Oklahoma City | $4.2M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $655K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Working under the store’s original Dick Story since 1977, the newest owner, Dave Trent, purchased the shop from his mentor in 1996.”
Leadership
- DTDave TrentOwner · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Dick Story Optical
Dick Story Optical is a retail trade company in Oklahoma City, Oklahoma, in business since 2006. It is owned by Henrik Lindberg (Founder). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Dick Story Optical?
- Dick Story Optical is owned by Henrik Lindberg (Founder), according to public sources such as the company's website or filings.
- How much revenue does Dick Story Optical make?
- SeeBITDA estimates Dick Story Optical's annual revenue at about $1.7M (likely between $655K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Dick Story Optical worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Dick Story Optical founded?
- Dick Story Optical has been in business since 2006.