Florid Floral
How we got $374K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Florid is a flower shop at Campus Corner in Norman, Oklahoma, offering flowers, gifts, and weddings and events. It serves customers in Norman, Goldsby, and Noble.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Florid Floral this business | $2.1M | — |
| The Makerie Craft & Candle Bar Norman | $2.0M | 0.0 mi |
| BUCHANAN BICYCLES, INC. Norman · 5 employees | $1.9M | 0.1 mi |
| POTTS PARTNERS, LLC Norman · 8 employees | $2.0M | 0.1 mi |
| Tulips Home and Gift Norman | $2.1M | 0.1 mi |
| Thrift Shop Norman | $2.1M | 0.1 mi |
| Sooner Textbooks Norman | $2.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $374K |
| Multiple for this size and industry | 2× |
| Value range | $117K – $613K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $811K – $2.8M |
| EBITDA range | $73K – $255K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Florid Floral
Florid Floral is a retail trade company in Norman, Oklahoma, in business since 2023. It is owned by Lori Harbin (Owner & Principal Designer). Its estimated annual revenue is about $2.1M, with roughly $187K of EBITDA. Its estimated business value is $374K (likely range $117K–$613K).
Common questions
- Who owns Florid Floral?
- Florid Floral is owned by Lori Harbin (Owner & Principal Designer), according to public sources such as the company's website or filings.
- How much revenue does Florid Floral make?
- SeeBITDA estimates Florid Floral's annual revenue at about $2.1M (likely between $811K and $2.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Florid Floral worth?
- About $374K, roughly 2× its estimated EBITDA of $187K, typical for a retail trade company its size. Likely range: $117K–$613K.
- When was Florid Floral founded?
- Florid Floral has been in business since 2023.