SeeBITDAOklahoma

Dale & Daughter

Fruit and Vegetable Canning
Estimated valueLow confidence
$499K
$188Klikely range$771K
About 2.5× its yearly profit, typical for a company this size in its industry.
Revenue
$3.0M
a year
Profit (EBITDA)
$199K
7% of revenue
Employees
—
not reported
Leadership
Dale & Beverly Wissen
Founder · source
Unlikely to sell soon
  • Beverly Wissen
    Co-founder; manages the books and creates artwork · Company website

How we got $499K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical fruit and vegetable canning business in Oklahoma$3.0M
Revenue$3.0M
× 7% profit margin$199K
× 2.5 sale multiple = value$499K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • Family in the business (Beverly Wissen, Co-founder; manages the books and creates artwork)

From public records and the company's website, not a statement that it's for sale.

What they do

Dale & Daughter makes hand-cut, small-batch artisan pickles and ferments, including sauerkraut, and promotes fermented foods for health. Its ferments are sold for pick-up only.

Products & services
artisan pickleskrautstonicscondimentsfermentationsauerkrautgarlic dills

From the company's website. Industry: Fruit and Vegetable Canning.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Dale & Daughter
this business
$3.0M$199K—
THE BAMA COMPANIES, INC.
Tulsa · 500 employees
$507.7M$34.5M10.2 mi
Freeze Factory
Bixby
$3.0M$199K22.6 mi
Once Again
Wagoner
$2.1M$187K34.2 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$499K
Multiple for this size and industry2.5×
Value range$188K – $771K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Fruit and Vegetable Canning businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.

Revenue range$1.4M – $3.8M
EBITDA range$94K – $257K
Industry (NAICS)Fruit and Vegetable Canning (311421)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded 2014 by Dale & Beverly Wissen
“We were founded in 2014 by Dale & Beverly Wissen, a kitchen-dabbler/retired lithographer & artist/retired teacher, respectively.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Dale & Daughter

Dale & Daughter is a fruit and vegetable canning company in Owasso, Oklahoma, in business since 2014. It is owned by Dale & Beverly Wissen (Founder). Its estimated annual revenue is about $3.0M, with roughly $199K of EBITDA. Its estimated business value is $499K (likely range $188K–$771K).

Common questions

Who owns Dale & Daughter?
Dale & Daughter is owned by Dale & Beverly Wissen (Founder), according to public sources such as the company's website or filings.
How much revenue does Dale & Daughter make?
SeeBITDA estimates Dale & Daughter's annual revenue at about $3.0M (likely between $1.4M and $3.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Dale & Daughter worth?
About $499K, roughly 2.5× its estimated EBITDA of $199K, typical for a fruit and vegetable canning company its size. Likely range: $188K–$771K.
When was Dale & Daughter founded?
Dale & Daughter has been in business since 2014.