SeeBITDAOklahoma

Insight Books

Retail Trade
  • 801 W Covell Rd, Edmond, OK
  • Since 1998
  • NAICS 451
Estimated valueLow confidence
$434K
$153Klikely range$703K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.0M
a year
Profit (EBITDA)
$217K
11% of revenue
Employees
—
not reported
Leadership
Doug Manning
Founder · source · confirmed by 2 sources
Likely to sell
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $434K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$2.0M
Revenue$2.0M
× 11% profit margin$217K
× 2 sale multiple = value$434K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Likely to sell

  • In business 28 years (since 1998)
  • Founder still runs it after 28 years
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

InSight Books is a division of Funeral Director's Resource Inc. that offers books, videos, cards, and lapel pins on elder care, grief, and funeral planning, and trains and certifies celebrants to help families during loss.

Products & services
booksvideoscardslapel pinsContinuing Care Series SetThoughts for the Holidays 4th EditionComfort Card HolidayCertified CelebrantsContinuing Care Series Mailing ServiceHoliday Mailing Service
Markets served
funeral professionhospiceschurchescare facilitiessupport groupsfuneral directors
Certifications
InSight Certified Celebrant

From the company's website. Industry: Retail Trade.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Home health & senior care

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Insight Books
this business
$2.0M$217K—
Walgreens Pharmacy
Edmond
$4.6M$350K0.2 mi
Life Pharmacy
Edmond
$4.6M$350K0.4 mi
Three Dog Bakery
Edmond
$4.1M$374K0.5 mi
KBOYETTE GROUP LLC
Edmond · 8 employees
$3.9M$356K0.5 mi
Electraleaf Medical Cannabis Dispensary Edmond
Edmond
$2.1M$187K0.7 mi
HobbyTown
$2.0M$217K1.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$434K
Multiple for this size and industry2×
Value range$153K – $703K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$859K – $2.6M
EBITDA range$95K – $293K
Industry (NAICS)Retail Trade (451)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded by Doug Manning
“So, with a lot of hope, luck and faith, he changed careers and founded InSight Books as his publishing and seminar company.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Insight Books

Insight Books is a retail trade company in Edmond, Oklahoma, in business since 1998. It is owned by Doug Manning (Founder). Its estimated annual revenue is about $2.0M, with roughly $217K of EBITDA. Its estimated business value is $434K (likely range $153K–$703K).

Common questions

Who owns Insight Books?
Insight Books is owned by Doug Manning (Founder), according to public sources such as the company's website or filings.
How much revenue does Insight Books make?
SeeBITDA estimates Insight Books's annual revenue at about $2.0M (likely between $859K and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Insight Books worth?
About $434K, roughly 2× its estimated EBITDA of $217K, typical for a retail trade company its size. Likely range: $153K–$703K.
When was Insight Books founded?
Insight Books has been in business since 1998.
Is Insight Books for sale?
There's no public listing, but it shows signs that often come before a sale: in business 28 years (since 1998); founder still runs it after 28 years; no family successor named on its website.