SeeBITDAOklahoma

Reding's Auction Services

Retail Trade
  • 2301 Sunset Dr, El Reno, OK
  • Since 2005
Estimated valueLow confidence
$380K
$119Klikely range$625K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.1M
a year
Profit (EBITDA)
$190K
9% of revenue
Employees
—
not reported
Ken Reding
Owner · source
Unlikely to sell soon

How we got $380K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$2.1M
Revenue$2.1M
× 9% profit margin$190K
× 2 sale multiple = value$380K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 21 years (since 2005)

From public records and the company's website, not a statement that it's for sale.

What they do

Reding's Auction Service is an auction business in El Reno, OK, offering estate, farm, liquidation, real estate, consignment, machinery and appraisal auctions.

Products & services
EstatesFarmsLiquidationsReal EstateConsignmentsMachineryAppraisals
Service area
El Reno, OK

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Reding's Auction Services
this business
$2.1M$190K—
MIXMASTER VAPES LLC
El Reno · 2 employees
$1.6M$146K1.0 mi
Mix Master Vapes
El Reno
$2.1M$190K1.1 mi
Family Video
El Reno
$2.0M$219K1.4 mi
Dollar General
El Reno
$1.5M$112K1.4 mi
Make it Sew
El Reno
$2.0M$219K1.5 mi
Cocobella's
El Reno
$2.1M$190K1.5 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$380K
Multiple for this size and industry2×
Value range$119K – $625K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.

Revenue range$821K – $2.9M
EBITDA range$74K – $261K
Industry (NAICS)Retail Trade (453)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Reding's Auction Services

Reding's Auction Services is a retail trade company in El Reno, Oklahoma, in business since 2005. It is owned by Ken Reding. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $380K (likely range $119K–$625K).

Common questions

Who owns Reding's Auction Services?
Reding's Auction Services is owned by Ken Reding, according to public sources such as the company's website or filings.
How much revenue does Reding's Auction Services make?
SeeBITDA estimates Reding's Auction Services's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Reding's Auction Services worth?
About $380K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
When was Reding's Auction Services founded?
Reding's Auction Services has been in business since 2005.