Steel Direction Co.
How we got $306K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Steel Direction Co. sells custom embroidery and screen printing, including polos, hats, jackets, team shirts, events and bulk orders, through its online store.
From the company's website. Industry: Printing and Related Support Activities.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Steel Direction Co. this business | $951K | — |
| Safe Child Ids Purcell | $951K | 7.8 mi |
| Local Merch Blanchard | $951K | 8.6 mi |
| B&B Visions Printing Blanchard | $951K | 8.7 mi |
| UNIVERSAL SCREENPRINTING, INC. Noble · 2 employees | $371K | 8.7 mi |
| xZube Tees Noble | $951K | 8.9 mi |
| PROFESSIONAL PRINTING OF NORMAN LLC Norman · 1 employees | $228K | 9.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $306K |
| Multiple for this size and industry | 2.5× |
| Value range | $98K – $517K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Printing and Related Support Activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (13%). Treat these as a rough guide.
| Revenue range | $381K – $1.3M |
| EBITDA range | $49K – $172K |
| Industry (NAICS) | Printing and Related Support Activities (323) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Located in Washington, Oklahoma, we are a family-owned business passionate about bringing your ideas to life through custom embroidery and screen printing.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Steel Direction Co.
Steel Direction Co. is a family-owned printing and related support activities company in Washington, Oklahoma, in business since 2022. Its estimated annual revenue is about $951K, with roughly $122K of EBITDA. Its estimated business value is $306K (likely range $98K–$517K).
Common questions
- Who owns Steel Direction Co.?
- The owner of Steel Direction Co. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Steel Direction Co. make?
- SeeBITDA estimates Steel Direction Co.'s annual revenue at about $951K (likely between $381K and $1.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Steel Direction Co. worth?
- About $306K, roughly 2.5× its estimated EBITDA of $122K, typical for a printing and related support activities company its size. Likely range: $98K–$517K.
- When was Steel Direction Co. founded?
- Steel Direction Co. has been in business since 2022.