Once Upon A Child
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
From public records and the company's website, not a statement that it's for sale.
What they do
Once Upon A Child is a locally owned kids' thrift and resale store in Norman, OK that buys and sells gently used kids' clothing, shoes, toys, and baby gear. It offers brand-name items for up to 70% off retail and pays cash on the spot for items brought in.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Once Upon A Child this business | $2.1M | — |
| Lids PM Norman | $2.0M | 0.0 mi |
| Fan Outfitters Norman | $2.0M | 0.0 mi |
| Bigtime Sports Apparel Norman | $2.0M | 0.1 mi |
| Norman Sam's Club Norman | $1.5M | 0.2 mi |
| Wizard's Asylum Comics and Games Norman | $3.9M | 0.2 mi |
| Sears Norman | $1.5M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $626K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Once Upon A Child
Once Upon A Child is a retail trade company in Norman, Oklahoma, in business since 1997. It is owned by Winmark Corporation. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$626K).
Common questions
- Who owns Once Upon A Child?
- Once Upon A Child is owned by Winmark Corporation, according to public sources such as the company's website or filings.
- How much revenue does Once Upon A Child make?
- SeeBITDA estimates Once Upon A Child's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Once Upon A Child worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$626K.
- When was Once Upon A Child founded?
- Once Upon A Child has been in business since 1997.