Michelle's Destinations
- Adriana HortonTravel Designer · Company website
- Melisha Kellner-SwindellTravel Designer · Company website
- Christina Zach ZimmermanTravel Designer · Company website
- Bunny ClementTravel Designer · Company website
- Jeff BrooksTravel Designer · Company website
How we got $513K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 25 years (since 2001)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Michelle's Destinations is a travel agency in Norman, OK, offering trip planning for travelers under the tagline "Where Local Service Meets Global Adventures!"
From the company's website. Industry: Travel Arrangement and Reservation Services.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Michelle's Destinations this business | $1.6M | — |
| Cloud 9 Tours Norman | $1.6M | 0.6 mi |
| Vacation Adventures Llc Norman | $1.6M | 0.8 mi |
| Cruising Luxury Norman | $1.6M | 1.2 mi |
| Central Oklahoma Frontier Country Norman | $1.6M | 1.7 mi |
| Moreland Travel Norman | $1.6M | 1.9 mi |
| Strol Travel Norman | $1.6M | 2.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $513K |
| Multiple for this size and industry | 2.5× |
| Value range | $149K – $877K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Travel Arrangement and Reservation Services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (13%). Treat these as a rough guide.
| Revenue range | $572K – $2.3M |
| EBITDA range | $74K – $292K |
| Industry (NAICS) | Travel Arrangement and Reservation Services (5615) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Michelle's Destinations
Michelle's Destinations is a travel arrangement and reservation services company in Norman, Oklahoma, in business since 2001. It is owned by Shelly Ramirez. Its estimated annual revenue is about $1.6M, with roughly $205K of EBITDA. Its estimated business value is $513K (likely range $149K–$877K).
Common questions
- Who owns Michelle's Destinations?
- Michelle's Destinations is owned by Shelly Ramirez, according to public sources such as the company's website or filings.
- How much revenue does Michelle's Destinations make?
- SeeBITDA estimates Michelle's Destinations's annual revenue at about $1.6M (likely between $572K and $2.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Michelle's Destinations worth?
- About $513K, roughly 2.5× its estimated EBITDA of $205K, typical for a travel arrangement and reservation services company its size. Likely range: $149K–$877K.
- When was Michelle's Destinations founded?
- Michelle's Destinations has been in business since 2001.