Cherokee Travel Plaza
How we got $399K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 28 years (since 1998)
From public records and the company's website, not a statement that it's for sale.
What they do
Cherokee Travel Plaza, at Cherokee Casino & Hotel in Roland, OK, is a travel plaza and gaming parlor offering fuel, food, souvenirs, electronic games and a lounge for professional drivers, mainly for travelers along I-40.
From the company's website. Industry: Food and Beverage Retailers.
Customers & suppliers
Suppliers & brands
- Starbucks · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Cherokee Travel Plaza this business | $3.0M | — |
| CAT Scale Roland | $5.2M | 0.0 mi |
| Roland Travel Plaza Roland | $5.2M | 0.1 mi |
| Citi Trends Roland | $1.7M | 0.3 mi |
| EDWARDS AUTO SALES, INC Roland · 10 employees | $13.8M | 0.4 mi |
| Phillips 66 Roland | $5.2M | 0.4 mi |
| Pilot Travel Center Roland | $3.0M | 0.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $399K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $617K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food and Beverage Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.8M |
| EBITDA range | $94K – $257K |
| Industry (NAICS) | Food and Beverage Retailers (445) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Cherokee Travel Plaza
Cherokee Travel Plaza is a food and beverage retailers company in Roland, Oklahoma, in business since 1998. Its estimated annual revenue is about $3.0M, with roughly $199K of EBITDA. Its estimated business value is $399K (likely range $151K–$617K).
Common questions
- Who owns Cherokee Travel Plaza?
- The owner of Cherokee Travel Plaza isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Cherokee Travel Plaza make?
- SeeBITDA estimates Cherokee Travel Plaza's annual revenue at about $3.0M (likely between $1.4M and $3.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Cherokee Travel Plaza worth?
- About $399K, roughly 2× its estimated EBITDA of $199K, typical for a food and beverage retailers company its size. Likely range: $151K–$617K.
- When was Cherokee Travel Plaza founded?
- Cherokee Travel Plaza has been in business since 1998.