CrossFit Unforgiven
How we got $431K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 27 years (since 1999)
From public records and the company's website, not a statement that it's for sale.
What they do
CrossFit Unforgiven is a CrossFit gym in Ada, Oklahoma, affiliated with CrossFit for 9 years, that welcomes people looking to start CrossFit classes.
From the company's website. Industry: Other Amusement and Recreation Industries.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CrossFit Unforgiven this business | $793K | — |
| 580 Barbell Club and CrossFit Unforgiven Ada | $793K | 0.1 mi |
| Chickasaw Headquarters Gym Ada | $793K | 0.2 mi |
| Elite Fitness Ada | $793K | 0.5 mi |
| The Attic Escape Rooms Ada | $793K | 0.5 mi |
| 580 Sports Medicine Ada | $793K | 0.6 mi |
| Ada Billiards Ada | $793K | 0.6 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $431K |
| Multiple for this size and industry | 2.3× |
| Value range | $108K – $787K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Amusement and Recreation Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $247K – $1.2M |
| EBITDA range | $58K – $285K |
| Industry (NAICS) | Other Amusement and Recreation Industries (7139) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About CrossFit Unforgiven
CrossFit Unforgiven is an other amusement and recreation industries company in Ada, Oklahoma, in business since 1999. It is owned by Sarah Heimer. Its estimated annual revenue is about $793K, with roughly $187K of EBITDA. Its estimated business value is $431K (likely range $108K–$787K).
Common questions
- Who owns CrossFit Unforgiven?
- CrossFit Unforgiven is owned by Sarah Heimer, according to public sources such as the company's website or filings.
- How much revenue does CrossFit Unforgiven make?
- SeeBITDA estimates CrossFit Unforgiven's annual revenue at about $793K (likely between $247K and $1.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is CrossFit Unforgiven worth?
- About $431K, roughly 2.3× its estimated EBITDA of $187K, typical for a other amusement and recreation industries company its size. Likely range: $108K–$787K.
- When was CrossFit Unforgiven founded?
- CrossFit Unforgiven has been in business since 1999.