SeeBITDAOklahoma

The Spy

Information
  • 33 NE 7th St, Oklahoma City, OK
  • Since 2009
  • NAICS 51
Estimated valueLow confidence
$1.3M
$355Klikely range$2.5M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$1.8M
a year
Profit (EBITDA)
$440K
24% of revenue
Employees
—
not reported
Leadership
Ferris O’Brien
Owner · source
Unlikely to sell soon
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $1.3M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical information business in Oklahoma$1.8M
Revenue$1.8M
× 24% profit margin$440K
× 3 sale multiple = value$1.3M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 17 years (since 2009)

From public records and the company's website, not a statement that it's for sale.

What they do

The Spy is a radio station and cultural curator rooted in Oklahoma, streaming 24/7 online and broadcasting over-the-air on KOSU. It serves listeners interested in Oklahoma music and the artful and unexpected.

Service area
Oklahoma CityTulsaStillwaterPonca City

From the company's website. Industry: Information.

Customers & suppliers

Suppliers & brands

  • KOSU · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
The Spy
this business
$1.8M$440K—
One Set Studio
Oklahoma City
$1.8M$440K0.1 mi
AGILE ONE SOLUTIONS, L.L.C.
Oklahoma City · 15 employees
$5.4M$672K0.2 mi
Fieldhouse Media
Oklahoma City
$1.8M$440K0.2 mi
The HQ
Oklahoma City
$1.8M$440K0.3 mi
GOLDFIRE STUDIOS, INC
Oklahoma City · 3 employees
$1.9M$837K0.3 mi
The Heritage OKC
Oklahoma City
$1.8M$440K0.3 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.3M
Multiple for this size and industry3×
Value range$355K – $2.5M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Information businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.

Revenue range$618K – $2.9M
EBITDA range$148K – $693K
Industry (NAICS)Information (51)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

“Ferris O’Brien has carried The Spy brand since 1998, when he became Program Director at 93.7 The Spy (KSPI-FM in Stillwater).”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About The Spy

The Spy is an information company in Oklahoma City, Oklahoma, in business since 2009. It is owned by Ferris O’Brien. Its estimated annual revenue is about $1.8M, with roughly $440K of EBITDA. Its estimated business value is $1.3M (likely range $355K–$2.5M).

Common questions

Who owns The Spy?
The Spy is owned by Ferris O’Brien, according to public sources such as the company's website or filings.
How much revenue does The Spy make?
SeeBITDA estimates The Spy's annual revenue at about $1.8M (likely between $618K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is The Spy worth?
About $1.3M, roughly 3× its estimated EBITDA of $440K, typical for a information company its size. Likely range: $355K–$2.5M.
When was The Spy founded?
The Spy has been in business since 2009.