Mix 96.1
- Jay LindlySales Staff · Company website
- Chris HindsSales Staff · Company website
- Michelle NesbittSales Staff · Company website
How we got $1.3M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 15 years (since 2011)
From public records and the company's website, not a statement that it's for sale.
What they do
KZRC Mix 96.1 is a Durant, OK radio station (KZRC-FM, Keystone Broadcasting) that runs on-air programs, local news and sports, and community calendar listings.
From the company's website. Industry: Radio Broadcasting Stations.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Mix 96.1 this business | $1.8M | — |
| White Fields Press LLC Durant | $1.8M | 0.7 mi |
| GABBART ENTERPRISES, LLC Durant · 36 employees | $13.1M | 1.0 mi |
| My Church Website.net Durant | $2.0M | 1.0 mi |
| Vyve Broadband Durant | $22.0M | 1.2 mi |
| PROFESSIONAL COMMUNICATIONS, INC. Durant · 3 employees | $1.6M | 1.5 mi |
| Photography Durant Durant | $1.8M | 1.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 3× |
| Value range | $355K – $2.5M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Radio Broadcasting Stations businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $618K – $2.9M |
| EBITDA range | $148K – $683K |
| Industry (NAICS) | Radio Broadcasting Stations (516110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Mix 96.1
Mix 96.1 is a radio broadcasting stations company in Durant, Oklahoma, in business since 2011. Its estimated annual revenue is about $1.8M, with roughly $436K of EBITDA. Its estimated business value is $1.3M (likely range $355K–$2.5M).
Common questions
- Who owns Mix 96.1?
- The owner of Mix 96.1 isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Mix 96.1 make?
- SeeBITDA estimates Mix 96.1's annual revenue at about $1.8M (likely between $618K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Mix 96.1 worth?
- About $1.3M, roughly 3× its estimated EBITDA of $436K, typical for a radio broadcasting stations company its size. Likely range: $355K–$2.5M.
- When was Mix 96.1 founded?
- Mix 96.1 has been in business since 2011.