The Sentinel Leader
How we got $1.3M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Sentinel Leader is Sentinel's hometown newspaper, reporting local news and events in and around Sentinel. It offers features and editorials on community, agriculture, business, and youth, plus a Dawghouse section for younger readers.
From the company's website. Industry: Information.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Sentinel Leader this business | $1.8M | — |
| HOMETOWN PUBLICATIONS, INC. Sentinel · 3 employees | $525K | 3.1 mi |
| FUCHS RADIO, LLC Hobart · 7 employees | $1.8M | 8.8 mi |
| DEMOCRAT-CHIEF PUBLISHING CO. Hobart · 5 employees | $1.1M | 10.4 mi |
| Washita Theatre New Cordell | $1.6M | 13.9 mi |
| CORDELL BEACON COMPANY INC Cordell · 8 employees | $1.8M | 14.0 mi |
| WESNER PUBLICATIONS COMPANY Cordell · 23 employees | $3.3M | 14.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 3× |
| Value range | $355K – $2.5M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Information businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $618K – $2.9M |
| EBITDA range | $148K – $693K |
| Industry (NAICS) | Information (51) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“We purchased The Sentinel Leader in August 2022 bringing 35 years of publishing experience with Ag Youth Magazine, a legend in the club animal industry.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Sentinel Leader
The Sentinel Leader is an information company in Sentinel, Oklahoma, in business since 2013. It is owned by Mary Peck. Its estimated annual revenue is about $1.8M, with roughly $440K of EBITDA. Its estimated business value is $1.3M (likely range $355K–$2.5M).
Common questions
- Who owns The Sentinel Leader?
- The Sentinel Leader is owned by Mary Peck, according to public sources such as the company's website or filings.
- How much revenue does The Sentinel Leader make?
- SeeBITDA estimates The Sentinel Leader's annual revenue at about $1.8M (likely between $618K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Sentinel Leader worth?
- About $1.3M, roughly 3× its estimated EBITDA of $440K, typical for a information company its size. Likely range: $355K–$2.5M.
- When was The Sentinel Leader founded?
- The Sentinel Leader has been in business since 2013.