The Exercise Coach
How we got $212K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 27 years (since 1999)
- Founder still runs it after 27 years
From public records and the company's website, not a statement that it's for sale.
What they do
The Exercise Coach is a personal training franchise offering a full-body strength and mobility program for adults looking to age well, with a studio in South Tulsa, OK.
From the company's website. Industry: Hair & beauty salons.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Exercise Coach this business | $440K | — |
| Creative Image Hair Salon Tulsa | $440K | 0.0 mi |
| Parami Tulsa | $440K | 0.0 mi |
| Fancy Nails & Spa Tulsa | $440K | 0.1 mi |
| Melissa Rutherford Coaching Inc. Tulsa | $440K | 0.1 mi |
| Golden Hands Massage of Tulsa Tulsa | $440K | 0.1 mi |
| Empower With Integrity Tulsa | $440K | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $212K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Exercise Coach
The Exercise Coach is a hair & beauty salons company in Tulsa, Oklahoma, in business since 1999. It is owned by Brian and Gerianne (Founder). Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $212K (likely range $62K–$398K).
Common questions
- Who owns The Exercise Coach?
- The Exercise Coach is owned by Brian and Gerianne (Founder), according to public sources such as the company's website or filings.
- How much revenue does The Exercise Coach make?
- SeeBITDA estimates The Exercise Coach's annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Exercise Coach worth?
- About $212K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was The Exercise Coach founded?
- The Exercise Coach has been in business since 1999.
- Is The Exercise Coach for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 27 years (since 1999); founder still runs it after 27 years.