The Defensive Shooting Academy
How we got $431K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Defensive Shooting Academy is a firearm training business in Tulsa, OK, offering pistol, shotgun, and rifle courses for shooters of all experience levels. It states it has taught more than 7,000 people.
From the company's website. Industry: Other Amusement and Recreation Industries.
Customers & suppliers
Customers
- Crossroads Community Church · named on its website
- Paraclete Consulting LLC · named on its website
Suppliers & brands
- IRON GALL · brand it sells or installs
- Black Fire Forge · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Defensive Shooting Academy this business | $793K | — |
| United States Shooting Academy Tulsa | $793K | 0.0 mi |
| Five-O Tactical Tulsa | $793K | 0.0 mi |
| Verizon Health & Wellness Tulsa | $793K | 0.6 mi |
| INDIAN SPUR RANCH, LP Tulsa · 11 employees | $1.6M | 1.0 mi |
| Tulsa Gun Club Tulsa | $295K | 1.4 mi |
| Tulsa Gun Club Tulsa | $1.6M | 1.9 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $431K |
| Multiple for this size and industry | 2.3× |
| Value range | $108K – $787K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Amusement and Recreation Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $248K – $1.2M |
| EBITDA range | $58K – $285K |
| Industry (NAICS) | Other Amusement and Recreation Industries (7139) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Defensive Shooting Academy
The Defensive Shooting Academy is an other amusement and recreation industries company in Tulsa, Oklahoma. It is owned by Marshall K. Luton, Jr. (Owner Operator). Its estimated annual revenue is about $793K, with roughly $187K of EBITDA. Its estimated business value is $431K (likely range $108K–$787K).
Common questions
- Who owns The Defensive Shooting Academy?
- The Defensive Shooting Academy is owned by Marshall K. Luton, Jr. (Owner Operator), according to public sources such as the company's website or filings.
- How much revenue does The Defensive Shooting Academy make?
- SeeBITDA estimates The Defensive Shooting Academy's annual revenue at about $793K (likely between $248K and $1.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Defensive Shooting Academy worth?
- About $431K, roughly 2.3× its estimated EBITDA of $187K, typical for a other amusement and recreation industries company its size. Likely range: $108K–$787K.