Diamonds Direct
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Diamonds Direct is a jewelry store with a showroom in Oklahoma City, OK, offering engagement rings, wedding bands, diamonds, gemstones, and fine jewelry. The pages describe it as redefining value and as serving customers since 1996.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Adorette by Diamonds Direct · brand it sells or installs
- A. Jaffe · brand it sells or installs
- Michael M · brand it sells or installs
- Simon G · brand it sells or installs
- Tacori · brand it sells or installs
- Verragio · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Diamonds Direct this business | $1.7M | — |
| Samuel Gordon Jewelers Oklahoma City | $1.7M | 0.0 mi |
| Pier 1 Imports Oklahoma City | $4.2M | 0.0 mi |
| Sprint Store Oklahoma City | $1.5M | 0.1 mi |
| Silver Accents Oklahoma City | $1.7M | 0.1 mi |
| RL BRIDAL AND PROM, LLC Oklahoma City · 6 employees | $1.2M | 0.1 mi |
| Visionworks - Penn Square Mall Oklahoma City | $3.4M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
Leadership
- MCMatt CorbinDistrict Manager, Oklahoma City · Company website · source
- SPSarah PermenterOperations Manager, Oklahoma City · Company website · source
- SBStevie BarnesOperations Support, Oklahoma City · Company website · source
- MHMotoko Hulme-BaldwinDiamond Expert, Oklahoma City · Company website · source
- DRDana RobinsonDiamond Expert, Oklahoma City · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Diamonds Direct
Diamonds Direct is a retail trade company in Oklahoma City, Oklahoma, in business since 1996. It is owned by Yosi Mayer (Regional Vice President). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Diamonds Direct?
- Diamonds Direct is owned by Yosi Mayer (Regional Vice President), according to public sources such as the company's website or filings.
- How much revenue does Diamonds Direct make?
- SeeBITDA estimates Diamonds Direct's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Diamonds Direct worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Diamonds Direct founded?
- Diamonds Direct has been in business since 1996.