SeeBITDAOklahoma
Estimated valueLow confidence
$213K
$62Klikely range$398K
About 2.1× its yearly profit, typical for a company this size in its industry.
Revenue
$440K
a year
Profit (EBITDA)
$101K
23% of revenue
Employees
—
not reported
Leadership
Jessica Landon
Owner · source
Unlikely to sell soon
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $213K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical hair & beauty salons business in Oklahoma$440K
Revenue$440K
× 23% profit margin$101K
× 2.1 sale multiple = value$213K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 20 years (since 2006)

From public records and the company's website, not a statement that it's for sale.

What they do

Dolce is a studio hair salon in downtown Tulsa, OK offering hairstyling and color services, and it also sells Oribe and Rodan+Fields products with advice on them.

Products & services
Dry cut onlyCut and creative blow outCreative color serviceRoot re-touch and meltingBrazilian blowoutSpecial event hairConsultationOribe Hair CareRodan+Fields Skin Care
Service area
Tulsa, OKCathedral district in downtown Tulsa

From the company's website. Industry: Hair & beauty salons.

Customers & suppliers

Suppliers & brands

  • Oribe · brand it sells or installs
  • Rodan+Fields · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Dolce
this business
$440K$101K—
TULSA TATTOO CO. LLC
Tulsa · 2 employees
$352K$81K0.0 mi
Cultured Hair Lounge
Tulsa
$440K$101K0.0 mi
Skin by Janatha
Tulsa
$440K$101K0.0 mi
SWEET MIA NAIL SPA LLC
Tulsa · 18 employees
$2.3M$417K0.0 mi
Drybar
Tulsa
$440K$101K0.1 mi
Great Clips
Tulsa
$440K$101K0.1 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$213K
Multiple for this size and industry2.1×
Value range$62K – $398K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.

Revenue range$161K – $686K
EBITDA range$37K – $158K
Industry (NAICS)Personal care services (8121)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Dolce

Dolce is a hair & beauty salons company in Tulsa, Oklahoma, in business since 2006. It is owned by Jessica Landon. Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $213K (likely range $62K–$398K).

Common questions

Who owns Dolce?
Dolce is owned by Jessica Landon, according to public sources such as the company's website or filings.
How much revenue does Dolce make?
SeeBITDA estimates Dolce's annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Dolce worth?
About $213K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
When was Dolce founded?
Dolce has been in business since 2006.