Do Your Duty - Eat Right, Pllc
How we got $212K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Kristina Duty, a registered dietitian in private practice since 2010 in the Oklahoma City area, provides outpatient medical nutrition therapy and helps individuals build a healthy relationship with food.
From the company's website. Industry: Hair & beauty salons.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Do Your Duty - Eat Right, Pllc this business | $440K | — |
| LENOX SKIN CARE, LLC Oklahoma City · 2 employees | $212K | 0.0 mi |
| Massage Timeout Oklahoma City | $440K | 0.0 mi |
| Lenox Skincare Oklahoma City | $440K | 0.0 mi |
| KODA FITNESS GROUP, LLC Oklahoma City · 14 employees | $1.4M | 0.4 mi |
| CheyBae Aesthetics Oklahoma City | $440K | 0.4 mi |
| Telligen Oklahoma City | $440K | 0.4 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $212K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Do Your Duty - Eat Right, Pllc
Do Your Duty - Eat Right, Pllc is a hair & beauty salons company in Oklahoma City, Oklahoma, in business since 2018. It is owned by Kristina Duty. Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $212K (likely range $62K–$398K).
Common questions
- Who owns Do Your Duty - Eat Right, Pllc?
- Do Your Duty - Eat Right, Pllc is owned by Kristina Duty, according to public sources such as the company's website or filings.
- How much revenue does Do Your Duty - Eat Right, Pllc make?
- SeeBITDA estimates Do Your Duty - Eat Right, Pllc's annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Do Your Duty - Eat Right, Pllc worth?
- About $212K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was Do Your Duty - Eat Right, Pllc founded?
- Do Your Duty - Eat Right, Pllc has been in business since 2018.