defining Image
How we got $1.3M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
defining Image is a headshot photography studio in Norman, Oklahoma, offering headshot sessions for professionals in the Oklahoma City area. It also offers mobile on-site sessions.
From the company's website. Industry: Information.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| defining Image this business | $1.8M | — |
| Edgeless Unified Communications Norman | $3.6M | 0.0 mi |
| Newcall Communications Norman | $3.6M | 0.0 mi |
| OLD BLOOD NOISE ENDEAVORS, LLC Norman · 9 employees | $2.4M | 0.1 mi |
| EROS Art Gallery Norman | $1.8M | 0.3 mi |
| Breathing Rhythm Studio Norman | $1.8M | 0.3 mi |
| Paige Rains Photography Llc Norman | $1.8M | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.3M |
| Multiple for this size and industry | 3× |
| Value range | $355K – $2.5M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Information businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $618K – $2.9M |
| EBITDA range | $148K – $693K |
| Industry (NAICS) | Information (51) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About defining Image
defining Image is an information company in Norman, Oklahoma. It is owned by Ryan Lassiter (Photographer). Its estimated annual revenue is about $1.8M, with roughly $440K of EBITDA. Its estimated business value is $1.3M (likely range $355K–$2.5M).
Common questions
- Who owns defining Image?
- defining Image is owned by Ryan Lassiter (Photographer), according to public sources such as the company's website or filings.
- How much revenue does defining Image make?
- SeeBITDA estimates defining Image's annual revenue at about $1.8M (likely between $618K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is defining Image worth?
- About $1.3M, roughly 3× its estimated EBITDA of $440K, typical for a information company its size. Likely range: $355K–$2.5M.