How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 28 years (since 1998)
- Founder still runs it after 28 years
From public records and the company's website, not a statement that it's for sale.
What they do
Avenue is an online retailer of plus size women's clothing, shoes, intimates, swimwear and home goods, offering fashionable and affordable styles in extended sizes.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
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- Goddess · brand it sells or installs
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- Comfortview · brand it sells or installs
- Easy Spirit · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Avenue this business | $1.7M | — |
| Bath & Body Works Oklahoma City | $4.6M | 0.0 mi |
| Torrid Oklahoma City | $1.7M | 0.0 mi |
| AT&T Store Oklahoma City | $1.5M | 0.0 mi |
| Babies"R"Us Oklahoma City | $1.7M | 0.1 mi |
| Mattress Firm Oklahoma City | $4.1M | 0.1 mi |
| Straight Talk Oklahoma City | $1.5M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $233K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Avenue
Avenue is a retail trade company in Oklahoma City, Oklahoma, in business since 1998. It is owned by Lena Himmelstein (Founder). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Avenue?
- Avenue is owned by Lena Himmelstein (Founder), according to public sources such as the company's website or filings.
- How much revenue does Avenue make?
- SeeBITDA estimates Avenue's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Avenue worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Avenue founded?
- Avenue has been in business since 1998.
- Is Avenue for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 28 years (since 1998); founder still runs it after 28 years.