How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Swaddle is a children's clothing, shoe, accessory and gift shop in Nichols Hills, OK, founded by a mama for mamas, offering girls, boys and baby items plus a gift registry.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- angel and l'amour · brand it sells or installs
- cienta · brand it sells or installs
- chus · brand it sells or installs
- elephantito · brand it sells or installs
- floafers · brand it sells or installs
- footmates · brand it sells or installs
- konges slojd · brand it sells or installs
- rylee and cru · brand it sells or installs
- stylechild · brand it sells or installs
- zimmerman · brand it sells or installs
- iScream · brand it sells or installs
- Lola and The Boys · brand it sells or installs
- L'Amour · brand it sells or installs
- Jack Rodgers · brand it sells or installs
- Marlo · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Swaddle this business | $1.7M | — |
| The Lingerie Store Oklahoma City | $1.7M | 0.0 mi |
| BOUTIQUE ONE LLC Nichols Hills · 4 employees | $1.9M | 0.0 mi |
| THE WOOD GARDEN, LLC Oklahoma City · 4 employees | $3.2M | 0.0 mi |
| The Oil Tree Oklahoma City | $3.0M | 0.0 mi |
| Gil's Clothing & Denim Bar Oklahoma City | $1.7M | 0.0 mi |
| The Make-Up Bar Oklahoma City | $4.6M | 0.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Swaddle
Swaddle is a retail trade company in Nichols Hills, Oklahoma, in business since 2021. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Swaddle?
- The owner of Swaddle isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Swaddle make?
- SeeBITDA estimates Swaddle's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Swaddle worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Swaddle founded?
- Swaddle has been in business since 2021.