Ida Red
How we got $913K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Ida Red is a Tulsa, Oklahoma general store selling gifts and local-themed merchandise. It describes itself as a local, woman-owned, family-operated business with three Tulsa locations.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Customers
- Bell's Amusement Park · named on its website
- Gathering Place · named on its website
- QuikTrip · named on its website
- Tulsa Botanic Garden · named on its website
- OKC Thunder · named on its website
- University of Tulsa · named on its website
- Oklahoma State University · named on its website
- University of Oklahoma · named on its website
Suppliers & brands
- Baggu · brand it sells or installs
- Capri Blue · brand it sells or installs
- Duke Cannon · brand it sells or installs
- Little Words Project · brand it sells or installs
- Loungefly · brand it sells or installs
- NeeDoh · brand it sells or installs
- The Okie Brand · brand it sells or installs
- Pendleton · brand it sells or installs
- Pink Chicken · brand it sells or installs
- PipSticks · brand it sells or installs
- Posh Peanut · brand it sells or installs
- Rylee + Cru Collective · brand it sells or installs
- SPEKS · brand it sells or installs
- Muriel J Fahrion · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Ida Red this business | $4.2M | — |
| Wildflower Market Tulsa | $2.1M | 0.0 mi |
| Green Country Bud Tulsa | $4.2M | 0.0 mi |
| Needful Things Oddities & Antiques Tulsa | $2.1M | 0.0 mi |
| Steinway Piano Gallery of Tulsa Tulsa | $2.0M | 0.0 mi |
| Purple Glaze Studio Tulsa | $3.9M | 0.1 mi |
| CARTER NUMISMATICS, INC Tulsa · 7 employees | $2.3M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $913K |
| Multiple for this size and industry | 2.4× |
| Value range | $285K – $1.5M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $1.6M – $5.8M |
| EBITDA range | $148K – $521K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“As a local, woman-owned, and family-operated business based in Tulsa, Oklahoma, we take pride in providing exceptional items and the best customer service around!”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
2 locations
| 3336 S Peoria Ave | Tulsa | This listing |
| 9146 S Yale Ave Ste 215 | Tulsa | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Ida Red
Ida Red is a family-owned retail trade company in Tulsa, Oklahoma, in business since 2015. Its estimated annual revenue is about $4.2M, with roughly $381K of EBITDA. Its estimated business value is $913K (likely range $285K–$1.5M). It has 2 locations.
Common questions
- Who owns Ida Red?
- The owner of Ida Red isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Ida Red make?
- SeeBITDA estimates Ida Red's annual revenue at about $4.2M (likely between $1.6M and $5.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Ida Red worth?
- About $913K, roughly 2.4× its estimated EBITDA of $381K, typical for a retail trade company its size. Likely range: $285K–$1.5M.
- When was Ida Red founded?
- Ida Red has been in business since 2015.