Whataburger
How we got $331K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Whataburger serves made-to-order burgers and more with a smile, cooking up breakfast, lunch and dinner at its Stillwater, OK location. It also sells branded merchandise through its WHATASTORE.
From the company's website. Industry: Restaurants.
Customers & suppliers
Suppliers & brands
- YETI · brand it sells or installs
- Staunch Traditional Outfitters · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Whataburger this business | $1.7M | — |
| Slim Chickens Stillwater | $1.7M | 0.0 mi |
| Taco Bell Stillwater | $1.7M | 0.0 mi |
| Arby's Stillwater | $1.7M | 0.1 mi |
| Papa Johns Stillwater | $1.7M | 0.1 mi |
| HTeaO Stillwater | $1.7M | 0.1 mi |
| A&W / Long John Silver's Stillwater | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $331K |
| Multiple for this size and industry | 1.8× |
| Value range | $118K – $518K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $753K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Restaurants and Other Eating Places (7225) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Whataburger
Whataburger is a restaurants company in Stillwater, Oklahoma. It is owned by Lawrence Miller (Operating Partner). Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $331K (likely range $118K–$518K).
Common questions
- Who owns Whataburger?
- Whataburger is owned by Lawrence Miller (Operating Partner), according to public sources such as the company's website or filings.
- How much revenue does Whataburger make?
- SeeBITDA estimates Whataburger's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Whataburger worth?
- About $331K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.