Farmers Insurance - Roger Cupps
How we got $1.1M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
What they do
Roger Cupps is a local Farmers Insurance agent in Ada, Oklahoma, helping customers identify insurance coverage for auto, home, renters, business and other needs.
From the company's website. Industry: Insurance agencies.
Customers & suppliers
Suppliers & brands
- Farmers · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Farmers Insurance - Roger Cupps this business | $806K | — |
| Travis Huff - 700 E 18th St Ada | $806K | 0.3 mi |
| Wilson & Associates Insurance Agency Ada | $806K | 0.3 mi |
| Farmers Insurance - David Anderson Ada | $806K | 0.5 mi |
| ROBERT T. SHURTLEFF INSURANCE AGENCY, INC. Ada · 2 employees | $525K | 0.7 mi |
| Davis Insurance Group - Ada Branch Ada | $806K | 0.7 mi |
| Bailey Insurance Solutions Llc Ada | $806K | 0.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.1M |
| Multiple for this size and industry | 3.6× |
| Value range | $411K – $1.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.
| Revenue range | $371K – $1.0M |
| EBITDA range | $143K – $387K |
| Industry (NAICS) | Agencies, brokerages, and other insurance related activities (5242) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Farmers® has been providing insurance products for nearly 100 years, and will be there if disaster strikes, helping you step by step.”
Leadership
- RCRoger CuppsFarmers Insurance Agent · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Farmers Insurance - Roger Cupps
Farmers Insurance - Roger Cupps is an insurance agencies company in Ada, Oklahoma, in business since 1996. Its estimated annual revenue is about $806K, with roughly $310K of EBITDA. Its estimated business value is $1.1M (likely range $411K–$1.7M).
Common questions
- Who owns Farmers Insurance - Roger Cupps?
- The owner of Farmers Insurance - Roger Cupps isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Farmers Insurance - Roger Cupps make?
- SeeBITDA estimates Farmers Insurance - Roger Cupps's annual revenue at about $806K (likely between $371K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Farmers Insurance - Roger Cupps worth?
- About $1.1M, roughly 3.6× its estimated EBITDA of $310K, typical for a insurance agencies company its size. Likely range: $411K–$1.7M.
- When was Farmers Insurance - Roger Cupps founded?
- Farmers Insurance - Roger Cupps has been in business since 1996.