Twice The Ice
How we got $406K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 23 years (since 2003)
From public records and the company's website, not a statement that it's for sale.
What they do
Twice the Ice offers drive-up vending of filtered ice and water, with touchless purchasing through its ICE2U app, aimed at people who need ice and water quickly.
From the company's website. Industry: Food and Beverage Retailers.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- HOBBY LOBBY STORES INC · Oklahoma City, 33 mi · $206.0M
- GORE ENERGY LLC · Seiling, 56 mi · $172.9M
- D & M CARRIERS LLC · Oklahoma City, 31 mi · $115.3M
- A-1 FREEMAN MOVING AND STORAGE · Okc, 29 mi · $89.3M
- WESTERN FLYER EXPRESS, LLC · Oklahoma City, 32 mi · $89.1M
- SANTIAGO-BRENNAN'S MCDONALD'S INC. · Edmond, 28 mi · $74.6M
- OZARK PIZZA COMPANY, LLC · Oklahoma City, 25 mi · $67.7M
- CB RESTAURANTS, INC. · Oklahoma City, 26 mi · $53.9M
- MAGNUM FOODS, INC. · Oklahoma City, 31 mi · $43.0M
- O&M TB, LLC · Oklahoma City, 31 mi · $39.0M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Twice The Ice this business | $3.0M | — |
| Dennis' Express Pharmacy Kingfisher | $4.6M | 0.1 mi |
| RJRX3 LLC Kingfisher · 9 employees | $7.2M | 0.1 mi |
| Heritage Pharmacy Kingfisher | $4.6M | 0.1 mi |
| B & B Liquor Kingfisher | $3.0M | 0.1 mi |
| O'Reilly Auto Parts Kingfisher | $2.3M | 0.1 mi |
| United Supermarkets Kingfisher | $3.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $406K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $637K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food and Beverage Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.9M |
| EBITDA range | $94K – $265K |
| Industry (NAICS) | Food and Beverage Retailers (445) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“In 2003 Ice House America brought you the Twice the Ice brand of ice vending machines, revolutionizing how ice was bought and sold.”
Leadership
- MSMarc SavenorOwner (Boston based location) · Company website · source
- ESElizabeth SellersOwner (three Texas based locations) · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Twice The Ice
Twice The Ice is a food and beverage retailers company in Kingfisher, Oklahoma, in business since 2003. It is owned by Lisa Norris (Owner (Missouri based location)). Its estimated annual revenue is about $3.0M, with roughly $203K of EBITDA. Its estimated business value is $406K (likely range $151K–$637K).
Common questions
- Who owns Twice The Ice?
- Twice The Ice is owned by Lisa Norris (Owner (Missouri based location)), according to public sources such as the company's website or filings.
- How much revenue does Twice The Ice make?
- SeeBITDA estimates Twice The Ice's annual revenue at about $3.0M (likely between $1.4M and $3.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Twice The Ice worth?
- About $406K, roughly 2× its estimated EBITDA of $203K, typical for a food and beverage retailers company its size. Likely range: $151K–$637K.
- When was Twice The Ice founded?
- Twice The Ice has been in business since 2003.