Rio Counseling
How we got $1.2M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
RiO Counseling (Recovery in Oklahoma, LLC) provides mental health counseling, assessment and neurofeedback services for adolescents and adults at offices in Tulsa and Okmulgee, Oklahoma.
From the company's website. Industry: Offices of other health practitioners.
Customers & suppliers
Suppliers & brands
- Blue Cross/Blue Shield of Oklahoma · brand it sells or installs
- Aetna · brand it sells or installs
- UnitedHealthcare · brand it sells or installs
- Health Choice · brand it sells or installs
- Community Care · brand it sells or installs
- Medicare · brand it sells or installs
- HealthChoice · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Rio Counseling this business | $2.0M | — |
| K Square Therapy Okmulgee | $990K | 0.1 mi |
| WonderFully Made Therapy Group Okmulgee | $990K | 0.1 mi |
| Overcross Counseling And Equine Services, Llc Okmulgee | $990K | 0.1 mi |
| OKMULGEE CHIROPRACTIC INC Okmulgee · 4 employees | $825K | 0.2 mi |
| The Eye Center Okmulgee | $2.2M | 0.4 mi |
| Impact Rehab & Wellness Okmulgee | $990K | 0.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.2M |
| Multiple for this size and industry | 3× |
| Value range | $380K – $1.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Offices of other health practitioners businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (19%). Treat these as a rough guide.
| Revenue range | $812K – $2.6M |
| EBITDA range | $158K – $508K |
| Industry (NAICS) | Offices of other health practitioners (6213) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
2 locations
| 215 S Grand Ave # A | Okmulgee | This listing |
| 3105 E Skelly Dr #400b | Tulsa | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Rio Counseling
Rio Counseling is an offices of other health practitioners company in Okmulgee, Oklahoma, in business since 2013. It is owned by Daniel Morris (Chairman of the Board). Its estimated annual revenue is about $2.0M, with roughly $386K of EBITDA. Its estimated business value is $1.2M (likely range $380K–$1.8M). It has 2 locations.
Common questions
- Who owns Rio Counseling?
- Rio Counseling is owned by Daniel Morris (Chairman of the Board), according to public sources such as the company's website or filings.
- How much revenue does Rio Counseling make?
- SeeBITDA estimates Rio Counseling's annual revenue at about $2.0M (likely between $812K and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rio Counseling worth?
- About $1.2M, roughly 3× its estimated EBITDA of $386K, typical for a offices of other health practitioners company its size. Likely range: $380K–$1.8M.
- When was Rio Counseling founded?
- Rio Counseling has been in business since 2013.