Merle Norman Cosmetic Studio
How we got $12.6M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 95 years (since 1931)
From public records and the company's website, not a statement that it's for sale.
What they do
Merle Norman Cosmetics sells skincare and makeup products online and through independently owned Studios that offer beauty consultations and services. It says its Studios help customers look and feel their best.
From the company's website. Industry: Cosmetics, Beauty Supplies, and Perfume Retailers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Merle Norman Cosmetic Studio this business | $46.3M | — |
| SNAK SHAK WEST Sulphur | $5.2M | 0.0 mi |
| U.S. Cellular Authorized Agent - In-Touch Communications Sulphur | $3.0M | 0.0 mi |
| Shell Sulphur | $5.2M | 0.1 mi |
| AutoZone Sulphur | $2.3M | 0.1 mi |
| O'Reilly Auto Parts Sulphur | $2.3M | 0.1 mi |
| Snak-Shak West Sulphur | $5.2M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $12.6M |
| Multiple for this size and industry | 4.4× |
| Value range | $3.1M – $19.9M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Cosmetics, Beauty Supplies, and Perfume Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (6%). Treat these as a rough guide.
| Revenue range | $14.1M – $60.8M |
| EBITDA range | $875K – $3.8M |
| Industry (NAICS) | Cosmetics, Beauty Supplies, and Perfume Retailers (456120) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Our founder, Merle Nethercutt Norman, could hardly have imagined the empire that she began building back in 1931 in Santa Monica, California.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
20 locations
| 1806 W Broadway St | Sulphur | This listing |
| 708 E Main St | Ada | View |
| 421 College Ave | Alva | View |
| 2400 N Commerce St Ste 106 | Ardmore | View |
| 720 N Commerce St | Ardmore | View |
| 213 N Main St | Bristow | View |
| 919 Manvel | Chandler | View |
| 105 N Broadway St | Cleveland | View |
| 114 S 2nd Ave | Durant | View |
| 3248 S Broadway Ste 190 | Edmond | View |
| 3801 NW Cache Rd Suite 24 | Lawton | View |
| 1740 E Carl Albert Pkwy | Mcalester | View |
| 916 NW 32nd St | Newcastle | View |
| 210 36th Ave SW Park On Main | Norman | View |
| 9231 N Pennsylvania Ave | Oklahoma City | View |
| 621 Harrison St | Pawnee | View |
| 301 Grand Ave E | Ponca City | View |
| 16700 W 17th St S | Sand Springs | View |
| 3717 N Harrison St | Shawnee | View |
| 113 E Canadian Ave | Vinita | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Merle Norman Cosmetic Studio
Merle Norman Cosmetic Studio is a cosmetics, beauty supplies, and perfume retailers company in Sulphur, Oklahoma, in business since 1931. Its estimated annual revenue is about $46.3M, with roughly $2.9M of EBITDA. Its estimated business value is $12.6M (likely range $3.1M–$19.9M). It has 20 locations.
Common questions
- Who owns Merle Norman Cosmetic Studio?
- The owner of Merle Norman Cosmetic Studio isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Merle Norman Cosmetic Studio make?
- SeeBITDA estimates Merle Norman Cosmetic Studio's annual revenue at about $46.3M (likely between $14.1M and $60.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Merle Norman Cosmetic Studio worth?
- About $12.6M, roughly 4.4× its estimated EBITDA of $2.9M, typical for a cosmetics, beauty supplies, and perfume retailers company its size. Likely range: $3.1M–$19.9M.
- When was Merle Norman Cosmetic Studio founded?
- Merle Norman Cosmetic Studio has been in business since 1931.