Rosenfelt Auction
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 46 years (since 1980)
From public records and the company's website, not a statement that it's for sale.
What they do
Family-owned and operated auction company since 1980 specializing in farm and estate auctions, east of Norman, Oklahoma. It conducts equipment consignment auctions in person and online.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- LAZY J ARENA, LLC · Stillwater, 54 mi · $30.7M
- FIRE LEAF ENTERPRISES LLC · Oklahoma City, 24 mi · $30.1M
- EXPRESS RANCHES INC · Yukon, 37 mi · $18.0M
- ROBINSON BROS PORK, LLC · Holdenville, 50 mi · $12.6M
- GREENSTOCK NURSERIES INC. · Edmond, 36 mi · $11.3M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Rosenfelt Auction this business | $2.1M | — |
| Dollar General Norman | $1.5M | 2.0 mi |
| BANG'EM FIREWORKS Norman | $2.1M | 2.4 mi |
| Chopper Farms Llc Norman | $2.1M | 4.2 mi |
| Dollar General Newalla | $1.5M | 5.1 mi |
| Shell's Machine Quilting & Design Newalla | $2.0M | 5.9 mi |
| RED'S DIESEL AND AUTO REPAIR, LLC Newalla · 1 employees | $827K | 6.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $626K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“We have been in business since 1980...specializing in farm & estate auctions.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Rosenfelt Auction
Rosenfelt Auction is a family-owned retail trade company in Norman, Oklahoma, in business since 1980. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$626K).
Common questions
- Who owns Rosenfelt Auction?
- The owner of Rosenfelt Auction isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Rosenfelt Auction make?
- SeeBITDA estimates Rosenfelt Auction's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rosenfelt Auction worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$626K.
- When was Rosenfelt Auction founded?
- Rosenfelt Auction has been in business since 1980.