SeeBITDAOklahoma

Willis Dining Hall

Performing Arts, Spectator Sports, and Related Industries
  • 10436 SE 164th St, Norman, OK
  • Since 2010
  • NAICS 711
Estimated valueLow confidence
$1.0M
$364Klikely range$2.0M
About 2.7× its yearly EBITDA, typical for a company this size in its industry.
Revenue
$1.5M
a year
EBITDA
$386K
26% of revenue
Employees
—
not reported
Leadership
Ron Willis
Founder · source
Unlikely to sell soon

How we got $1.0M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical performing arts, spectator sports, and related industries business in Oklahoma$1.5M
Revenue$1.5M
× 26% EBITDA margin$386K
× 2.7 sale multiple = value$1.0M

Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 16 years (since 2010)

From public records and the company's website, not a statement that it's for sale.

What they do

Willis Chili sells chili seasoning packets and related products online and through several retail stores in Oklahoma. It was founded by Ron Willis, who developed the recipe after working as a cook at Nickerson Farms.

Products & services
Willis Chili SeasoningWillis Heat Wave SeasoningWillis Melt Down SeasoningWillis Value PackWillis Chili Black Hat
Service area
Oklahoma

From the company's website. Industry: Performing Arts, Spectator Sports, and Related Industries.

Customers & suppliers

Customers

  • local school · named on its website

Compared with similar businesses nearby

BusinessEst. revenueEst. EBITDADistance
Willis Dining Hall
this business
$1.5M$386K—
Crosstimbers Motocross Park
Oklahoma City
$794K$187K2.7 mi
Baker’s Bullpen
Newalla
$794K$187K4.5 mi
Feather Creek Farm
Norman
$794K$187K4.6 mi
Lake Stanley Draper Marina
Oklahoma City
$794K$187K4.6 mi
ILTB, LLC
Norman · 1 employees
$751K$191K4.7 mi
TOKECO, INC.
Norman · 39 employees
$11.2M$2.1M4.7 mi

Ranges & sources

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Performing Arts, Spectator Sports, and Related Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (26%). Treat these as a rough guide.

Revenue range$661K – $2.4M
EBITDA range$169K – $610K
Industry (NAICS)Performing Arts, Spectator Sports, and Related Industries (711)
Value range$364K – $2.0M

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

“Hello, my name is Ron Willis.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Willis Dining Hall

Willis Dining Hall is a performing arts, spectator sports, and related industries company in Norman, Oklahoma, in business since 2010. It is owned by Ron Willis (Founder). Its estimated annual revenue is about $1.5M, with roughly $386K of EBITDA. Its estimated business value is $1.0M (likely range $364K–$2.0M).

Common questions

Who owns Willis Dining Hall?
Willis Dining Hall is owned by Ron Willis (Founder), according to public sources such as the company's website or filings.
How much revenue does Willis Dining Hall make?
SeeBITDA estimates Willis Dining Hall's annual revenue at about $1.5M (likely between $661K and $2.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Willis Dining Hall worth?
About $1.0M, roughly 2.7× its estimated EBITDA of $386K, typical for a performing arts, spectator sports, and related industries company its size. Likely range: $364K–$2.0M.
When was Willis Dining Hall founded?
Willis Dining Hall has been in business since 2010.