SeeBITDAOklahoma

Payless

Retail Trade
  • 2409 Ponderosa Dr, Chickasha, OK
  • Since 1999
  • NAICS 448
Estimated valueLow confidence
$357K
$110Klikely range$558K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$179K
11% of revenue
Employees
—
not reported
Leadership
Justo Fuentes
CEO · source · confirmed by 2 sources
Some signs of a sale
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $357K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$1.7M
Revenue$1.7M
× 11% profit margin$179K
× 2 sale multiple = value$357K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 27 years (since 1999)
  • No family successor named on its website

From public records and the company's website, not a statement that it's for sale.

What they do

Payless is an international footwear and accessories brand offering style, comfort, and affordable shoes for the whole family, sold in stores and online. The pages describe it as selling shoes for women, men, and children.

Products & services
Everyday shoesWomen's heelsGirls' sneakersMen's classicsHeels, Boots & Sandals for WomenFlats and ballet shoes
Markets served
womenmenchildrenwhole family

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Payless
this business
$1.7M$179K—
Gas Mart
Chickasha
$5.2M$272K0.2 mi
Phillips 66
Chickasha
$5.2M$272K0.2 mi
Byford Pontiac Buick GMC
Chickasha
$22.5M$987K0.3 mi
JOHN HOLT AUTO GROUP, INC.
Chickasha · 39 employees
$61.3M$2.5M0.4 mi
Staples
Chickasha
$1.5M$108K0.4 mi
Aldi
Chickasha
$1.5M$103K0.4 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$357K
Multiple for this size and industry2×
Value range$110K – $558K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$656K – $2.2M
EBITDA range$69K – $233K
Industry (NAICS)Retail Trade (448)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Payless

Payless is a retail trade company in Chickasha, Oklahoma, in business since 1999. It is owned by Justo Fuentes (CEO). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).

Common questions

Who owns Payless?
Payless is owned by Justo Fuentes (CEO), according to public sources such as the company's website or filings.
How much revenue does Payless make?
SeeBITDA estimates Payless's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Payless worth?
About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
When was Payless founded?
Payless has been in business since 1999.