SeeBITDAOklahoma

Goodytwos Toffee Company

  • 427 S Boston Ave Ste 100, Tulsa, OK
  • Since 2009
  • NAICS 7225
Estimated valueLow confidence
$332K
$118Klikely range$518K
About 1.8× its yearly profit, typical for a company this size in its industry.
Revenue
$1.7M
a year
Profit (EBITDA)
$184K
11% of revenue
Employees
—
not reported
Leadership
Melinda & Joel Stinnett
Owner · source
Unlikely to sell soon
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $332K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical restaurants business in Oklahoma$1.7M
Revenue$1.7M
× 11% profit margin$184K
× 1.8 sale multiple = value$332K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 17 years (since 2009)
  • Family in the business (Joel Stinnett, Owner)

From public records and the company's website, not a statement that it's for sale.

What they do

Goodytwos Toffee Company sells toffee, toffee treats, and gift boxes and bundles from its Tulsa, OK store and online shop. Its site also offers corporate gifting, wholesale, and a toffee of the month club.

Products & services
Traditional ToffeeTraditional White Chocolate ToffeeSweet & Salty ToffeeDouble Crossed ToffeeDouble Trouble ToffeeBirthday Cake Toffee SquarePumpkin Spice Toffee SquareGoodysnap Toffee SquareNutty OrangeS’mores ToffeeMilk & Honey ToffeeGoodytwozels
Markets served
corporate giftingwholesale
Service area
Tulsa, OKOklahoma City

From the company's website. Industry: Restaurants.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Wholesale & distribution

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Goodytwos Toffee Company
this business
$1.7M$184K—
Mi Tea Lounge
Tulsa
$1.7M$184K0.0 mi
DECO DELI LLC
Tulsa · 3 employees
$436K$56K0.0 mi
Atlas Grill
Tulsa
$1.7M$184K0.0 mi
Jimmy John's
Tulsa
$1.7M$184K0.0 mi
Rose Rock Microcreamery
Tulsa
$1.7M$184K0.0 mi
Chamber at Tulsa Club Hotel
Tulsa
$1.7M$184K0.0 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$332K
Multiple for this size and industry1.8×
Value range$118K – $518K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Restaurants and Other Eating Places businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$752K – $2.2M
EBITDA range$82K – $240K
Industry (NAICS)Restaurants and Other Eating Places (7225)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

History & advisors

Founded by Donna Hansen and Stacey Barnes
“Mother-daughter duo Donna Hansen and Stacey Barnes founded Goodytwos on the principles of pairing simple ingredients with complex flavors to create incredible toffee.”

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Goodytwos Toffee Company

Goodytwos Toffee Company is a restaurants company in Tulsa, Oklahoma, in business since 2009. It is owned by Melinda & Joel Stinnett. Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $332K (likely range $118K–$518K).

Common questions

Who owns Goodytwos Toffee Company?
Goodytwos Toffee Company is owned by Melinda & Joel Stinnett, according to public sources such as the company's website or filings.
How much revenue does Goodytwos Toffee Company make?
SeeBITDA estimates Goodytwos Toffee Company's annual revenue at about $1.7M (likely between $752K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Goodytwos Toffee Company worth?
About $332K, roughly 1.8× its estimated EBITDA of $184K, typical for a restaurants company its size. Likely range: $118K–$518K.
When was Goodytwos Toffee Company founded?
Goodytwos Toffee Company has been in business since 2009.