SeeBITDAOklahoma

Play It Again Sports

Retail Trade
  • 2203 W Main St, Norman, OK
  • Since 1996
  • NAICS 451
Company websiteplayitagainsports.comFind on LinkedInSearch LinkedIn for this company
Estimated valueLow confidence
$439K
$151Klikely range$719K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.0M
a year
Profit (EBITDA)
$219K
11% of revenue
Employees
—
not reported
Leadership
Winmark Corporation
Owner · source
Some signs of a sale
Request removal or correction
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $439K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$2.0M
Revenue$2.0M
× 11% profit margin$219K
× 2 sale multiple = value$439K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 30 years (since 1996)

From public records and the company's website, not a statement that it's for sale.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Play It Again Sports
this business
$2.0M$219K—
Vapour Kingdom
Norman
$2.1M$190K0.0 mi
BLESSED LIFE ENTERPRISES LLC
Norman · 3 employees
$686K$80K0.0 mi
Outreach Thriftique Store and Donation Center
Norman
$2.1M$190K0.0 mi
Big Lots
Norman
$1.5M$112K0.1 mi
Dugout Sports Cards & Custom Framing
Norman
$2.1M$190K0.1 mi
Grandma's Universe
Norman
$2.0M$219K0.1 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$439K
Multiple for this size and industry2×
Value range$151K – $719K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.

Revenue range$852K – $2.7M
EBITDA range$95K – $300K
Industry (NAICS)Retail Trade (451)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Play It Again Sports

Play It Again Sports is a retail trade company in Norman, Oklahoma, in business since 1996. It is owned by Winmark Corporation. Its estimated annual revenue is about $2.0M, with roughly $219K of EBITDA. Its estimated business value is $439K (likely range $151K–$719K).

Common questions

Who owns Play It Again Sports?
Play It Again Sports is owned by Winmark Corporation, according to public sources such as the company's website or filings.
How much revenue does Play It Again Sports make?
SeeBITDA estimates Play It Again Sports's annual revenue at about $2.0M (likely between $852K and $2.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Play It Again Sports worth?
About $439K, roughly 2× its estimated EBITDA of $219K, typical for a retail trade company its size. Likely range: $151K–$719K.
When was Play It Again Sports founded?
Play It Again Sports has been in business since 1996.